SS 2.0 - #63: From Average to Ace: Greg Laemmer's LinkedIn Leap to the Top#1 Sales Rep

Mastering Modern Selling

In this episode we interview a social selling success story, Greg Laemmer. Discover how his mastery on the tennis court served as a prelude to sales success, and the undeniable impact of genuine interactions on LinkedIn. Greg dismantles the myths about traditional sectors being resistant to tech, revealing instead how these platforms can skyrocket your sales figures and foster meaningful client relationships.
Greg enlightens us with savvy strategies including the effective use of video messaging and sharing insightful content. Learn how to keep your brand visible and relevant, even when the market seems to be retracting into a shell. This narrative isn't just about keeping afloat; it's about thriving amid adversity by pivoting to more engaging and interactive ways of doing business.
Greg also talks about his transition from cold calling to strategic commenting, and how leading with value rather than pushing for a sale draws customers in. Tune in and equip yourself with the tools to become a top-tier sales professional in the digital age.

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Chapters

1. Social Selling 2.0 (00:00:00)

2. Using LinkedIn for Relevant Connections (00:12:42)

3. Authenticity's Impact on Social Media (00:27:51)

4. Improving Sales Engagement Strategies (00:36:48)

5. Using LinkedIn as a Sales Tool (00:44:02)