SS 2.0 - #68: Modern Strategies for Acquiring New Customers

Mastering Modern Selling

In this episode, we explore the evolving landscape of B2B social selling, guided by the expertise of co-hosts Tom Burton, Carson Heady and Brandon Lee. We delve into a range of topics, from Microsoft's advanced sales techniques to strategies for thriving in the entrepreneurial arena. Our discussion is aimed at equipping you with contemporary, effective sales tactics and teaching you how to adeptly handle unforeseen challenges, such as guest rescheduling.

A significant focus of this episode is on transforming LinkedIn interactions into tangible business opportunities. We move beyond mere content posting to discuss how to effectively optimize your LinkedIn profile to attract potential clients. We also explore strategies for engaging with influencers through meaningful commentary and how to turn your feed into a dynamic platform for networking and discussion.

Further, we discuss the utilization of tools like Sales Navigator and chat GPT for enhancing thought leadership and relationship building. These techniques are presented as modern alternatives to traditional cold outreach methods, offering a more effective way to connect with prospects.

As the episode concludes, we provide a comprehensive guide for leading your buyer through their decision-making process. We discuss the importance of content in this context and reveal how AI is revolutionizing content creation, even for smaller teams with ambitious goals.

Chapters

1. Exploring Modern Selling in B2B Sales (00:00:00)

2. Leveraging LinkedIn for Effective Social Selling (00:14:16)

3. LinkedIn Strategies for Relationship Building (00:22:14)

4. Plays to Get You Paid (00:32:49)

5. Building Relationships in Sales (00:38:29)

6. Power of Content in Buyer's Journey (00:47:25)

7. Gratitude and Engagement in Social Selling (01:00:06)