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Merchant to Merchant: A Retail Podcast by Something Digital
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Content provided by Something Digital and Phillip Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Something Digital and Phillip Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stories about digital commerce: for merchants, by merchants.
…
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17 episodes
Mark all (un)played …
Manage series 1402826
Content provided by Something Digital and Phillip Jackson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Something Digital and Phillip Jackson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Stories about digital commerce: for merchants, by merchants.
…
continue reading
17 episodes
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Commerce in Crisis: Is there a Post-COVID Playbook for D2C? 52:10
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Guests Denise Foley, VP of eCommerce and DTC - Bollman Hats Company Ian Leslie, CMO - Industry West
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Merchant to Merchant: A Retail Podcast by Something Digital

1 "Passion Brands: Creating Experiences that People Fall in Love With" - LIVE at the Tracksmith Track House, Boston 1:02:44
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Merchant to Merchant: A Retail Podcast by Something Digital

1 "Your Vibe Attracts Your Tribe" - LIVE at Bollman Hats, Santa Monica 59:06
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EPISODE SUMMARY Creating a brand is hard enough - holding true to your ideals is harder still. This panel joins us to talk about "doing things the hard way" and creating brand experiences and products that not only define - but align with - the mission of the brand. Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA. EPISODE NOTES What does it mean to have "purity" in your brand? For Christy Dawn it means reusing only deadstock fabric and employing local craftspeople at a fair wage. For Fitz Frames it means solving problems with vertical integration and staying true to a founding mission. For ALO Yoga it means creating community and using yogis and actual practitioners in its in-home and online digital experiences. Join us for a show recorded LIVE at Bollman Hats, Santa Monica, CA Guests GABRIEL SCHLUMBERGER, CEO @ Fitz Frames VICTORIA AINSWORTH, Growth Consultant NICK JAQUAY, IT Operations Manager @ ALO Yoga…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 13 - B2B Innovation in a D2C World (LIVE at Industry West, SOHO NYC) 55:15
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Direct-to-Consumer (D2C) brands are abundant today in a digital-first world. B2B is using the D2C playbook to provide digital capabilities to an increasingly tech-savvy marketplace. B2B buyers prize ease of use and nimble brands can persuade their customers into being more frequent shoppers with storytelling, digital enablement and content creation in a way that B2C have done online for nearly 2 decades. Join us for a show recorded LIVE at Industry West in SOHO, NYC. Guests Ian Leslie - CMO, Industry West Jesse Lazarus - Chief Process and Innovation Officer, Kravet Hayden Kwast - Director of Ecommerce, Olam Specialty Coffee…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 12 - Innovating with Empathy and Humility (LIVE at Island Company, Palm Beach) 57:03
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What happens when you start treating failure like success? Innovators in B2B, B2C, Grocery and CRO join us to talk about what it takes to iterate and innovate at a fast pace, while cultivating a culture of empathy, making storytelling the center of your data strategy, and putting proven processes into place while disrupting entire industries. Listen now! Guests Farshid Taffazoli - CTO, Sandow Media Reneida Leon - Technical Product Manager, Kroger Digital Brian Schmitt - Co-Founder, Surefoot…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 11 - LIVE at Robert Graham, Venice Beach 36:08
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Our first live show of 2019 kicks off with a bang - we met live at the Robert Graham store on Abbot Kinney in Venice Beach, CA to talk to three amazing brands - Birdwell Beach Britches, Sole Bicycles, and Karmaloop / Shiek Shoes. Each one has a story of transformation, maturation, and how to engage with customers who have endless choice. Listen now! Guests Geoff Clawson - CEO - Birdwell Theo Gallo - Director of Commerce - Karmaloop/Shiek Shoes Brian Ruben, Cofounder -Sole Bicycles…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 10 - Social Enterprise (w/ Keely Carney, Second Chance Mugs) 30:10
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Keely Carney knows about second chances herself. When she found herself re-entering the workforce after a life-changing experience in rehabilitation she saw first-hand how hard it can be for people to rebuild their lives and launch a career. She took what she learned from her own story and founded a Non Profit retail brand, Second Chance, which provides jobs for the homeless and inspiration to their customers through words of affirmation - through local partnerships - crafting beautiful handmade treasures. In this episode we'll meet Keely and dive into how she made her transformation and how she's helping give a second chance to others. Listen now! Guest Keely Carney, Founder and Executive President - Second Chance Mugs Special discount for subscribers! Head over to scmugs.org and use code SOMETHINGDIGITAL for 10% off your order.…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 9 - "The Way it's Always Been Done" (w/ Jesse Lazarus, Kravet) 39:40
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Jesse Lazarus is no stranger to pushing the limits. As the Chief Process and Innovation Officer for historic textile manufacturer Kravet he has fought to modernize the way businesses transact with the over 109-year-old company. In this episode of Merchant to Merchant we discuss the challenges of choosing where to invest, how to promote and cheerlead adoption in an organization, and where technologies can assist and where they can hinder. Listen now! Guest Jesse Lazarus, Chief Process and Innovation Officer - Kravet…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 8 - Building Communities, Changing Lives 41:55
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Building community is no easy task. Creating that community and keeping your authenticity and your voice is even harder - and yet, somehow the three merchants from Atlanta on our panel this month have found a way to create opportunities for telling their stories and spreading their message, through commerce, and creating vibrant communities. From popsicles to messages of love and hope this panel doesn't disappoint. A very special thanks to Mailchimp and to Citizen Supply for making this edition of Merchant to Merchant possible! Guests Eryn Eddy, So Worth Loving Chuck Reece, Bitter Southerner Steven Carse, King of Pops Host Phillip Jackson - Ecommerce Evangelist, Something Digital…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 7 - "No Room For Error" Overcoming the Challenges of Extreme Seasonality 49:39
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How do you combat the challenges of extreme seasonality in retail? This month we traveled to Seattle to the Filson Flagship store and invited two incredible retailers to a fireside chat to discuss exactly this. They lent their voice to a conversation we’ve been having here at Something Digital for some time - how do you combat the challenges of extreme seasonality in retail? Beyond just creating new products and scaling your business horizontally - what can a retailer do? Listen as Daniel Nettleton and Trevor Phillips offer advice and give insight to how they’re overcoming these challenges at Merchant to Merchant LIVE in Seattle! Guests Trevor Phillips, Mervin Manufacturing Daniel Nettleton, Espresso Parts Interviewer Phillip Jackson - Ecommerce Evangelist, Something Digital…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 6 - "Side With Love" (w/ Melissa Ben-Ishay and Seth Horowitz, Baked by Melissa) 47:58
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13 retail locations and a website are just the beginning for Baked By Melissa. In this podcast we uncover how Baked by Melissa have made their core values part of their product offering, how they gave away over 150,000 cupcakes in a campaign to encourage America to "side with love" -- and how they're making decisions more personal with daily use of personas. Guests Melissa Ben-Ishay - Chief Product Officer, Baked by Melissa Seth Horowitz , CEO, Baked by Melissa Interviewer Phillip Jackson - Ecommerce Evangelist, Something Digital…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 5: "Frenemies" - LIVE at Rothman's 50:57
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Brick and Mortar retail is in crisis, digital is thriving. We discuss the ins-and-outs of what makes a successful digital commerce strategy in businesses that depend on wholesale, and how to find success in a vertically-integrated direct-to-consumer brand. A panel of veteran ecommerce managers discuss how to navigate the months ahead and map out their own plans for success. Sponsors A very special thanks to Magento for sponsoring this event, and to Rothman's New York for providing the venue. Guests Lee Bissonnette - VP of Ecommerce, Mark Fisher Footwear Julie Lefkowitz , Ecommerce Director, Ramy Brook Heather Kaminetsky , President, DreamLabs Moderator Phillip Jackson - Ecommerce Evangelist, Something Digital…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 4: "Taking Risks" (w/ Sean Phaler of Pentair) 44:06
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Pentair took some risks when creating its new education and commerce site for their B2B audience. The Pentair Aquatic Eco-Systems – World Aquaculture Technology Engineering & Research (PAES W.A.T.E.R.) site combined an innovative customer experience utilizing Google Maps to tour a state-of-the-art fishery, built and managed by Pentair. Guests Sean Phaler , Manager of Digital Innovation at Pentair Aquatic Eco-Systems Paul Briscoe , Development Team Leader at Human-Element…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 3: Going Global isn't Easy (w/ Jon Azrielant, Richline) 43:36
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Phillip has an intimate conversation with Jon Azrielant - Director of Marketing of Richline, a Berkshire Hathaway Company - about going global and how jewelry.com has thrived through various changes in the marketplace and consumer demands. Guest Jon Azrielant - Director of Marketing, Richline / jewelry.com…
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Merchant to Merchant: A Retail Podcast by Something Digital

1 Merchant to Merchant Episode 2: LIVE at Rothman's NYC 47:25
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We got to sit down a few weeks ago with a group of merchants in the NYC-area and the resulting conversation did not disappoint. 3 merchants on Shopify and Magento came to share their stories about digital commerce in front of a live audience at Rothman's New York City, a men's fashion boutique. Guests Megan Petersen - Director of Ecommerce, Jack Rogers Jake Danahey - Owner, Fair Harbor Clothing Ken Giddon - Owner, Rothman's Clothing Thanks to Shopify for co-sponsoring this event!…
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