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Personas - Spotify

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Manage episode 258980860 series 1383655
Content provided by Aryel Cianflone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aryel Cianflone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on with the help of some amazing vendors like Julie Francis, Fred Bove, and Laure Dousset. While many researchers are a bit skeptical of personas, the investment and impact they seem to be generating at Spotify makes a case for reconsidering. So, listen in to hear from the team behind one of the coolest personas projects out there.

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31 episodes

Artwork

Personas - Spotify

Mixed Methods

233 subscribers

published

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Manage episode 258980860 series 1383655
Content provided by Aryel Cianflone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aryel Cianflone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

From experimenting with truly mixed methods projects to various team structures, the team at Spotify has always had a creative approach to UX research. That was confirmed again last March by a blog post about a personas project the team had taken on with the help of some amazing vendors like Julie Francis, Fred Bove, and Laure Dousset. While many researchers are a bit skeptical of personas, the investment and impact they seem to be generating at Spotify makes a case for reconsidering. So, listen in to hear from the team behind one of the coolest personas projects out there.

Listen Now
  continue reading

31 episodes

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