))
MSP Copywriting (Part 15)
Manage episode 389445693 series 3496736
Content provided by Mike Knight - MKLINK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Knight - MKLINK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of goodwill can positively impact your audience's response.
Drawing parallels between macro and micro-gestures in the physical world and their application in sales copy, Mike sheds light on the challenges of offering free samples or giveaways without triggering scepticism. He emphasizes the importance of authenticity and genuine intent to establish reciprocity effectively.
Join Mike as he further explores the elements of URGENT AIDA, providing practical insights and strategies to elevate your sales letter approach. Gain valuable insights into the art of reciprocity, and understand its profound impact on creating compelling and credible copy.
Mike Knight MBA FCIM Director, MKLINK Ltd
49 episodes
Share
