Best Mike Knight MKLINK Podcasts (2024)

1
Rampant Referrals for MSPs – Part 13 10:31

20d ago10:31

10:31

In this episode, we dive into the heart of effective communication—focusing on what you offer and how you present it. Building on our previous discussion about identifying your stakeholders, we now explore the power of reiteration in marketing and the importance of emphasising benefits over features. Discover why reiteration is crucial in today's a…

1
Rampant Referrals for MSPs – Part 12 8:58

29d ago8:58

8:58

In this episode, we're building on our previous discussions about effectively communicating with your stakeholder groups. Last time, we talked about onboarding clients, staff, and suppliers, and the importance of developing your referral packs. We also began exploring the process of growing your prospect list, emphasising the "connect, communicate,…

1
Rampant Referrals for MSPs – Part 11 10:58

1M ago10:58

10:58

In this episode, we're continuing our deep dive into building a robust communication framework for Managed Service Providers (MSPs). Last time, we covered the essentials of different stakeholders and the importance of onboarding your staff and clients. We also explored the concept of a referral pack that not only incentivises referrals but also enh…

1
Rampant Referrals for MSPs – Part 10 16:14

1M ago16:14

16:14

Welcome back to another episode of Rampant Referrals for MSPs! Today, we're diving deep into the world of referral marketing specifically tailored for Managed Service Providers (MSPs). We kick off by revisiting the product matrix and exploring strategies to increase sales and value within the MSP framework. From identifying gaps in your offerings t…

1
Rampant Referrals for MSPs – Part 9 10:40

2M ago10:40

10:40

In our previous episode, we delved into the "why" of referral sabotage, covering various reasons such as neglecting to ask for referrals, inconsistency in communication, and failure to acknowledge or reward referrals. Today, we shift our focus to the "what" of referral sabotage – the actual products and services you offer. We explore how gaps in co…

1
Rampant Referrals for MSPs – Part 8 10:20

2M ago10:20

10:20

In our last episode, we explored the crucial communication channels within MSP operations. Today, we uncover the common pitfalls that sabotage effective communication and hinder referral generation. From neglecting to ask for referrals to inconsistency in brand messaging, we'll dive into the reasons why MSPs don't get as many referrals as they shou…

1
Rampant Referrals for MSPs – Part 7 12:32

2M ago12:32

12:32

In our last episode, we explored how personality traits can either support or impede referral growth within MSPs. We emphasised the importance of traits like empathy, trustworthiness, enthusiasm, and likeability in nurturing client relationships and driving referrals. This time, we will focus on the intricate landscape of communication within MSP o…

1
Rampant Referrals for MSPs – Part 6 12:41

2M ago12:41

12:41

In this episode, we continue our exploration of factors that can hinder referral flow for Managed Service Providers (MSPs). This time, we dive into the realm of personalities and how they can impact client relationships and referrals. We begin by acknowledging that companies are comprised of individuals with distinct personalities, and not all trai…

1
Rampant Referrals for MSPs – Part 5 10:37

3M ago10:37

10:37

In this episode, we delve into the factors that affect clients' motivation to refer Managed Service Providers (MSPs) and how these motivations can be sabotaged. Drawing parallels with Newton's Laws of Motion, we explore the concept that motivation is essential for action and can be influenced by various forces and frictions. We start off by mention…

1
Rampant Referrals For MSPs - Part 4 8:46

3M ago8:46

8:46

In this episode, we continue exploring how Managed Service Providers (MSPs) hinder their referral flow by focusing on service-related issues. We discuss the tendency for MSPs to overestimate the uniqueness of their offerings and emphasise the need for continuous improvement. We caution against prioritising product over service quality and stress th…

1
Rampant Referrals for MSPs – Part 3 9:42

3M ago9:42

9:42

In this podcast episode, we delve into the critical aspects of referrals for MSP (Managed Service Provider) owners, focusing on the potential pitfalls that can sabotage referral success. After recapping the key benefits of optimising referrals, we explore one of the five categories of referral sabotage - Service Sabotage. We begin by highlighting t…

1
Rampant Referrals for MSPs – Part 2 9:15

3M ago9:15

9:15

In this podcast episode, we delve into the pivotal role of referrals for B2B owners, particularly MSPs (Managed Service Providers). Highlighting their cost-effectiveness and ability to foster trust, referrals emerge as a cornerstone of business growth. The content explores how referrals generate invaluable feedback, internally and externally, aidin…

1
Rampant Referrals for MSPs – Part 1 7:09

4M ago7:09

7:09

In this episode of our podcast series on leveraging referrals for Managed Service Providers (MSPs), we delve deep into the fundamental question: Why are referrals so crucial for MSPs? Join us as we uncover compelling statistics and insights that highlight the unparalleled effectiveness of referral marketing in driving business growth. From eye-open…

1
Compounding Growth 5:54

4M ago5:54

5:54

Join us in this episode as we delve into the profound impact of compound growth on MSP marketing strategies. Drawing inspiration from Albert Einstein's timeless wisdom, we explore how understanding and harnessing the power of compounding can propel your business to new heights. Discover why compounding isn't just about monetary investments but also…

1
The 3 Line Email 3:04

4M ago3:04

3:04

In this episode, we explore a simple yet remarkably effective technique for reviving dormant leads: the 3-line email. Often, prospects linger in our CRM systems, tantalisingly close to conversion but overlooked. This method capitalises on timing, recognising that a prospect may now be ready to engage despite previous hesitations. We break down the …

1
Hashtag Homework 5:57

4M ago5:57

5:57

In this episode, we delve into the transformative potential of hashtags on LinkedIn for Managed Service Providers (MSPs). From their ancient origins to their modern-day role as powerful digital tools, hashtags have evolved significantly. We explore how MSPs can strategically leverage hashtags to enhance visibility, engage with target audiences, and…

1
Your MSP’s Video Background Influences Your Clients 5:04

4M ago5:04

5:04

In this podcast episode, we delve into the evolving landscape of business interactions, particularly in the realm of video calls. With the rise of webinars, online meetings, and support calls, fueled in part by the pandemic, businesses are navigating new challenges and opportunities. One pressing question addressed is how managed service providers …

1
Leveraging The ‘Endowment Effect’ 5:23

5M ago5:23

5:23

In this episode, we explore the fascinating concept known as the "Endowment Effect," a psychological bias rooted in behavioral economics. Coined by Richard Thaler, this theory suggests that individuals tend to assign higher value to things simply because they own them. For Managed Service Providers (MSPs), understanding and harnessing the Endowment…

1
How MSPs Can Use The 'Baader Meinhof' Illusion 6:35

5M ago6:35

6:35

In this episode, we delve into the fascinating psychological phenomena of the 'Baader-Meinhof Phenomenon' and 'Confirmation Bias,' exploring their implications for Managed Service Providers (MSPs). The Baader-Meinhof Phenomenon refers to the tendency to notice newly learned concepts or objects more frequently in one's surroundings, creating a selec…

1
What MSPs Should Know About the Dunning Kruger Effect 3:53

5M ago3:53

3:53

In this episode, we explore the psychological phenomenon known as the 'Dunning-Kruger Effect' and its impact on individuals' self-assessment of competence in specific domains. Discovered by social psychologists David Dunning and Justin Kruger, this cognitive bias leads people with low ability in a task to overestimate their skills, while experts te…

1
Using The Ego Trap 5:26

5M ago5:26

5:26

In this episode, we delve into a fascinating social influence technique called the "egotistic trap" or, as we coin it, the "Emperor's New Clothes Trap." The concept revolves around aligning requests with individuals' desirable qualities, making them more likely to comply to avoid indirectly admitting a lack of those qualities. The episode highlight…

1
MSP Copywriting (Part 17) 8:14

6M ago8:14

8:14

In this podcast episode, Mike provides a comprehensive overview of the URGENT AIDA model, reiterating its key components and their relevance in effective copywriting for Managed Service Providers (MSPs). He takes a deep dive into the concepts of Reciprocity, Guarantees, Easy-Going Language, Negatives, and Testimonials, stressing their crucial role …

1
MSP Copywriting (Part 16) 7:57

6M ago7:57

7:57

In this episode, Mike dives into the nuances of effective MSP copywriting, seamlessly picking up from the discussion on the importance of specificity in case studies and testimonials, and Cialdini's Law of Reciprocity. Transitioning to the core of the URGENT AIDA model, Mike guides listeners through 'AIDA': Attention, Interest, Desire, and Action. …

1
MSP Copywriting (Part 15) 7:51

6M ago7:51

7:51

In this episode, Mike dives into the second element of the mnemonic URGENT AIDA—Reciprocity. Exploring the principle of reciprocity from Cialdini's influence, Mike unravels how creating a sense of goodwill can positively impact your audience's response. Drawing parallels between macro and micro-gestures in the physical world and their application i…

1
MSP Copywriting (Part 14) 7:58

7M ago7:58

7:58

In this episode, Mike unravels the mnemonic URGENT AIDA as a checklist for crafting impactful sales letters. Delving into the importance of credibility in the sales process, Mike emphasizes the significance of testimonials as a tool to establish social proof and build trust with the audience. Highlighting the order of credibility, Mike provides val…

1
MSP Copywriting (Part 13) 7:28

7M ago7:28

7:28

In this episode, Mike delves deeper into the art of writing persuasive MSP sales letters, recapping essential strategies and introducing new insights to enhance your communication game. Explore the power of rephrasing key benefits in your closing offer, emphasizing the emotional and logical aspects to drive home the value proposition. Discover the …

1
MSP Copywriting (Part 12) 9:05

7M ago9:05

9:05

In this insightful episode Mike unravels powerful techniques for crafting irresistible MSP sales letters. Delving into the dynamics of assuming the sale, Mike emphasizes the impact of confident, assumptive communication in conveying value. He shares the importance of refraining from introducing the price before establishing the offer's value, urgin…

1
MSP Copywriting (Part 11) 7:17

7M ago7:17

7:17

In this episode, Mike navigates the crucial "Action" stage of the AIDA model. He accentuates the necessity of multiple closes, urging for a strategic dispersal of diverse calls-to-action throughout the copy. Mike introduces trial closes, addressing the preferences of readers inclined towards acting sooner. While encouraging diverse calls-to-action,…

1
MSP Copywriting (Part 10) 8:31

8M ago8:31

8:31

In this episode, Mike delves into the intricacies of crafting persuasive sales copy. He begins by emphasizing the importance of likability, relatability, and personal revelations in establishing trust with potential clients. Drawing from Dr. Robert Cialdini's insights, Mike highlights the power of genuine care and engaging storytelling in creating …

1
MSP Copywriting (Part 9) 8:48

8M ago8:48

8:48

In this episode, Mike discusses several persuasive techniques for enhancing sales copy. He introduces linguistic binds as a way to subtly influence the reader by framing statements around actions they are already engaged in. Mike emphasizes the power of using "you" in copywriting to make the content more reader-centric. He also emphasizes the impor…

1
MSP Copywriting (Part 8) 8:20

8M ago8:20

8:20

In this episode, Mike underscores the importance of repetition as a cornerstone of effective marketing. He stresses the need to restate key points in sales copy to ensure they resonate with the target audience. Mike also explores the controversial aspect of sales writing, emphasizing its potential to evoke emotions and drive action. He advises a ca…

1
MSP Copywriting (Part 7) 8:35

8M ago8:35

8:35

In this latest episode on Copywriting, Mike Knight continues the discussion on the ADA model, focusing on the 'Interest' and 'Desire' components. Mike emphasizes the power of making complex concepts relatable by drawing parallels with familiar ideas. For instance, he likens network security to a medieval castle, making it easier for prospects to gr…

1
MSP Copywriting (Part 6) 8:49

8M ago8:49

8:49

In this latest episode of MSP Copywriting, Mike Knight explores the crucial difference between what people "need" and what they "desire," and why understanding this distinction can make or break your sales copy. Mike also discusses the psychology behind long-form and short-form copy, and why the former almost always outperforms the latter when done…

1
MSP Copywriting (Part 5) 8:59

9M ago8:59

8:59

Welcome to another episode of MSP Marketing, brought to you by MK Link. In this fifth instalment of our Copywriting for MSPs series, we delve into the 'Urgent ADAC' framework, an extension of the classic ADA model. We kick off with the crucial element of 'Attention,' exploring how to immediately captivate your audience with compelling headlines and…

1
MSP Copywriting (part 4) 13:16

9M ago13:16

13:16

Welcome to the grand finale of our "MSP Copywriting" series. In this concluding episode, we bring everything full circle by summarising the key lessons from the previous parts and introducing some last-minute gems. Whether it's SEO strategies for your content or the ethics of copywriting in the MSP industry, this episode covers it all. Mike Knight …

1
MSP Copywriting (Part 3) 12:37

9M ago12:37

12:37

In the third part of "MSP Copywriting", we pull out all the stops to equip Managed Service Providers with the ultimate copywriting toolkit. From mastering the art of persuasive writing to understanding the psychology of your target audience, this episode is a treasure trove of advanced strategies. Make sure to catch the concluding insights that wil…

1
MSP Copywriting (part 2) 7:35

9M ago7:35

7:35

We're back with the second part of our "MSP Copywriting" series. Building on the foundations laid in Part 1, this episode dives deeper into advanced copywriting techniques tailored for Managed Service Providers. Discover how to leverage storytelling, emotional triggers, and data-driven insights to create copy that not only engages but also drives a…

1
MSP Copywriting (part 1) 8:55

9M ago8:55

8:55

Welcome to the first instalment of our series on "MSP Copywriting." In this episode, we explore the art and science behind effective copywriting specifically tailored for Managed Service Providers. Learn how the right words can not only capture attention but also convert prospects into loyal clients. Mike Knight, seasoned in both IT and marketing, …

1
Staff Monitoring For MSPs 7:00

9M ago7:00

7:00

Join Mike Knight in this eye-opening episode titled "Staff Monitoring For MSPs," where he delves into the complexities and best practices of monitoring staff. Learn about the ethical considerations, the technology tools available, and how effective monitoring can lead to increased productivity and job satisfaction. Mike wraps up the episode with ke…

1
Time Presentation For MSPs 6:17

9M ago6:17

6:17

Tune in to this insightful episode as Mike Knight explores the concept of "Time Presentation" tailored for Managed Service Providers. Learn how effective time management and presentation can make a significant difference in client relationships, project delivery, and overall business success. Mike shares practical tips and tools that MSPs can utili…

1
Porters 5 Forces For MSPs 6:33

9M ago6:33

6:33

In this enlightening episode, Mike Knight unpacks the renowned "Porter's 5 Forces" model and its application to Managed Service Providers. Gain a deeper understanding of the competitive forces that shape the MSP landscape, from supplier power to the threat of new entrants. Mike offers a comprehensive guide on how to navigate these forces to build a…

1
An MSPs Promise To The Customer 6:58

9M ago6:58

6:58

In this episode of "An MSP's Promise To The Customer," we delve deep into the core values and commitments that Managed Service Providers (MSPs) should uphold when serving their clients. From ensuring top-notch cybersecurity measures to providing seamless IT support, we discuss the promises that make an MSP truly reliable. Don't miss the actionable …

1
Don't Make Me Think 8:33

9M ago8:33

8:33

In this episode titled "Don't Make Me Think," presenter Mike Knight explores the importance of simplicity and user-friendliness in website design for Managed Service Providers. Drawing from principles of UX design, Mike discusses how making things easy for your website visitors can significantly improve engagement and conversion rates. Learn action…

1
VAKOG Mixed Modality For MSPs 8:30

9M ago8:30

8:30

In this intriguing episode, Mike Knight delves into the VAKOG Mixed Modality—a framework focusing on Visual, Auditory, Kinesthetic, Olfactory, and Gustatory senses—and its application in the Managed Service Provider industry. Learn how understanding these sensory modalities can enhance client interactions, improve service delivery, and create a mor…

1
The Ansoff Matrix For MSPs 9:38

9M ago9:38

9:38

In this compelling episode, Mike Knight demystifies the Ansoff Matrix and its relevance for Managed Service Providers. Discover how this strategic framework can guide your MSP in exploring new markets, diversifying services, and achieving sustainable growth. Mike breaks down each quadrant of the Ansoff Matrix, providing actionable insights for MSPs…

1
MSP Lead Magnets 12:57

9M ago12:57

12:57

Join Mike Knight in this insightful episode titled "MSP Lead Magnets," where he uncovers the secrets to creating irresistible lead magnets for Managed Service Providers. Mike delves into the types of content that not only attract attention but also capture valuable leads. From eBooks to webinars, learn how to craft lead magnets that resonate with y…