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3 psychological needs that could help drive sales today
Manage episode 417219676 series 2881725
In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!
You'll Learn How To:
- Differentiating between physiological and psychological needs
- Exploring Maslow's hierarchy of needs
- Psychological need for pattern recognition
- Building trust through consistency in brand messaging
- Examples of pattern recognition in daily life and business
- The importance of belonging in brand engagement
- Examples of brands fostering a sense of belonging
- Understanding colour psychology
- Utilizing colours to evoke specific emotions
- Incorporating colour psychology into brand collateral and messaging
- The impact of colour choice on customer perception and experience
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching
Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.
Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
494 episodes
Manage episode 417219676 series 2881725
In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!
You'll Learn How To:
- Differentiating between physiological and psychological needs
- Exploring Maslow's hierarchy of needs
- Psychological need for pattern recognition
- Building trust through consistency in brand messaging
- Examples of pattern recognition in daily life and business
- The importance of belonging in brand engagement
- Examples of brands fostering a sense of belonging
- Understanding colour psychology
- Utilizing colours to evoke specific emotions
- Incorporating colour psychology into brand collateral and messaging
- The impact of colour choice on customer perception and experience
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching
Need some inspiration and tips today? Check out our new book, Business to Brand: Moving from transaction to transformation now.
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.
Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.
494 episodes
All episodes
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1 Episode 494: Felicity Rodgers of Cargo Crew 1:16:17
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1 Episode 492: Documenting life without feeling stupid 46:29
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1 Episode 491: Are you documenting what matters? 12:49
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1 Episode 490: How to run multiple businesses (without losing your mind) 58:58
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1 Episode 489: How pausing can help your profits 14:57
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1 Episode 488: 3 things business owners forget when hiring staff 22:39
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1 Episode 487: What are your triggers telling you? 11:24
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1 Episode 483: Where's the humanity in your business? 17:40
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1 Episode 482: Chriss Mannix of Soda Communications 1:04:42
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1 Episode 481: How to get yourself out there in 2025 12:12
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1 Episode 480: Overcoming decision fatigue in small business 38:40
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