How Google Dropped the Ball on a Post-Cookie Solution

Next in Media

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Next in Media spoke with IAB Tech Lab CEO Anthony Katsur about the organization's infamous report on Google's Privacy Sandbox -and where the industry goes from here now that cookies may never go away. Katsur also talked about the state of industry regulation, and whether Trump or Harris would ever push for a national privacy law.

Takeaways

• The IAB Tech Lab has been monitoring Google's Privacy Sandbox and raising concerns about its functionality and impact on the advertising ecosystem.

• Data minimization is an important concept in privacy regulation, emphasizing the need to only collect and retain necessary data for a limited period of time.

• The industry is facing challenges such as signal loss, privacy compliance, and competition from social media and AI platforms.

• The outcome of the US election may have an impact on privacy regulation, but state laws and global privacy frameworks will continue to shape the industry.

• Google remains committed to innovating on the Privacy Sandbox and working with regulators and the industry to address privacy concerns.

Guest: Anthony Katsur

Host: Mike Shields