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"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath
Manage episode 375539786 series 2805892
Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era.
Guest: Mike Welch
Host: Mike Shields
Produced by: Fresh Take
172 episodes
Manage episode 375539786 series 2805892
Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era.
Guest: Mike Welch
Host: Mike Shields
Produced by: Fresh Take
172 episodes
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