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GS1 US Explains the Importance of Global Standards in E-commerce
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In this episode of "Not Another eComm Podcast," host Ian Kaneshiro chats with Megan Baumer and Shane Morris are esteemed members of the business development team at GS1 US, a not-for-profit organization that seamlessly unites the business community by fostering best practices and consensus through standards-based solutions.
Megan Baumer and Shane Morris from GS1 US as they discuss the importance of UPC barcodes, the transition to 2D barcodes, and the benefits of standardization for businesses of all sizes.
Learn how GS1 is shaping the future of e-commerce and helping brands thrive in a global marketplace!
Timestamp
0:00:06 | Introduction
0:01:39 | Megan Baumer and Shane Morris' roles in shaping the future of ecommerce
0:04:45 | Having standards for Amazon sellers and private label sellers
0:05:52 | Accessing and storing information through GS1 and data pools
0:08:07 | The role of UPC barcodes in uniquely identifying products
0:09:23 | How retailers use UPC barcodes to update pricing and inventory
0:11:49 | Transition from UPC barcodes to QR codes
0:12:20 | The use of Digital Link standard with QR codes in the future
0:12:45 | Introduction to the new 2D barcode and its benefits
0:13:15 | Transition to the new barcode and its impact on consumer experience
0:14:06 | Explaining the granular details that can be encoded in the 2D barcode
0:16:19 | Reasons for the change: consumer demand, regulations, and globalization
0:19:37 | Accessibility of GS1 benefits for all businesses, regardless of size
0:23:48 | Focusing on sustainability and RFID technology
0:25:26 | The use of RFID and machine vision in product identification
0:26:08 | GS1 provides unique identification for products
0:27:13 | Excitement about smart carts for grocery shopping
0:28:35 | Advice for Amazon sellers
0:30:18 | Conclusion
Connect with our guests:
https://www.linkedin.com/in/megan-baumer-9b488662
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Ian on LinkedIn: https://www.linkedin.com/in/iankaneshiro/
Ian on Instagram: https://www.instagram.com/iankaneshiro_
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