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Transitioning from Amazon Seller to Brand: Challenges and Strategies
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In this episode of "Not Another eComm Podcast," host Ian Kaneshiro welcomes the Dylan Lam of Omirank, to discuss his journey of transitioning from an Amazon seller with a private label product to establishing a full-fledged brand.
Dylan is the mastermind behind Omirank, a digital marketing agency that helps e-commerce and Amazon sellers succeed online. With years of experience, Dylan and his team specialize in Lead Generation, PPC, Media buying, and email campaigns, all aimed at delivering data-driven results. Beyond his role at Omirank, Dylan is also a board of advisors for various 8-figures Amazon brands.
Tune in to learn how to thrive in the world of e-commerce!
Timestamp
0:00:06 Introduction to the challenge of transitioning from an Amazon seller to a brand
0:03:14 Launching on Amazon becoming easier for all categories
0:04:29 Steps to turn from an Amazon brand to a real brand
0:05:41 Differentiating between a brand and a commodity
0:07:17 Building a brand requires additional marketing efforts
0:12:18 Costs for lead generation and revenue on Kickstarter
0:13:22 The benefits of launching a brand on Amazon
0:15:38 The risks and challenges of launching a private label product on Amazon
0:17:59 Is it possible to move on to another product if Kickstarter fails?
0:18:29 When to pivot to another product if the initial launch fails
0:19:03 Commodity products versus value-adding products
0:19:58 Building a following and generating hype before launch
0:21:16 Implementing a reservation funnel and building a community
0:23:28 Leverage customer emails
0:24:18 Categorizing products into consumables, hybrid consumables, and complimentary products
0:25:30 The best strategy for capturing recurring sales
0:27:15 Subscription-based business for tennis balls
0:29:46 A viable marketing plan for sustainable business
0:31:16 Conclusion
Connect with our guests:
https://omirank.com/
Connect with our host:
Ian on LinkedIn: https://www.linkedin.com/in/iankaneshiro/
Ian on Instagram: https://www.instagram.com/iankaneshiro_
Stay connected with Seller Snap:
Website: https://www.sellersnap.io/
LinkedIn - https://www.linkedin.com/company/seller-snap-inc./
Instagram - https://www.instagram.com/sellersnap.io/
Facebook- https://www.facebook.com/sellersnap.io/
Full video episodes are always uploaded on YouTube.
Not Another eComm Podcast By Seller Snap- helping sellers optimize their Amazon store through smart algorithmic repricing.
Seller Snap offers all Amazon sellers a 15-day free trial - find out if we are the right repricer for you and your Amazon store. Visit https://bit.ly/NotAnothereCommPodcast
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