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Unleashing the Potential of Amazon Advertising: How SellerApp Can Help You Dominate Your Niche
Manage episode 405302855 series 3510678
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In this episode of "Not Another eComm Podcast," host Ian Kaneshiro welcomes Priyanka Bohra, a seasoned leader with an impressive background in both finance and marketing.
Priyanka Bohra is a multi-faceted leader with a combination of finance, marketing, and leadership instincts. Most recently, she also served as the CEO of Opal Advertising and Marketing, a platform for businesses to improve their visibility and growth before joining SellerApp.
Today, Priyanka plays a significant role at SellerApp, a leading e-commerce data analytics platform utilizing AI and machine learning technologies. Her experience helps online businesses maximize their potential on Amazon. SellerApp serves a vast clientele, including renowned names like Phillips and Samsung, and extends its reach to over 21,000 sellers globally.
Timestamp | Summary
0:00:06 | Skoda's challenge of launching the Kamek compact SUV in a competitive market
0:01:06 | Importance of advertising strategy in redefining a brand
0:04:39 | How Seller App caters to different seller segments
0:06:02 | Goals and methodologies for new brands entering the advertising world
0:08:04 | The importance of both organic and paid advertising
0:09:22 | Determining the budget allocation between organic and paid advertising
0:10:44 | Example of a brand excelling in organic reach but struggling with paid advertising
0:15:17 | Building keyword lists and bidding on relevant keywords is crucial for sponsored placements.
0:16:37 | Budget optimization and strategic ad placement, such as day parting, can improve advertising effectiveness.
0:17:10 | Sponsored products are commonly used to promote individual product listings.
0:21:06 | Targeting options, such as interest-based targeting, can help smaller businesses compete with larger brands.
0:21:51 | Retargeting can be done through multiple touchpoints and analyzing customer behavior.
0:23:51 | Priyanka plans to advertise her new shampoo brand on competitors' product pages.
0:25:27 | Priyanka mentions the various ad formats available on Amazon advertising.
0:28:48 | Priyanka mentions the continued growth of omnichannel retail and the importance of convenience for customers.
0:30:01 | Ian thanks Priyanka for sharing her expertise and discussing the updates and growth of Amazon.
Connect with our guests:
http://www.sellerapp.com/
Connect with our host:
Ian on LinkedIn: https://www.linkedin.com/in/iankaneshiro/
Ian on Instagram: https://www.instagram.com/iankaneshiro_
Stay connected with Seller Snap:
Website: https://www.sellersnap.io/
LinkedIn - https://www.linkedin.com/company/seller-snap-inc./
Instagram - https://www.instagram.com/sellersnap.io/
Facebook- https://www.facebook.com/sellersnap.io/
Full video episodes are always uploaded on YouTube.
Not Another eComm Podcast By Seller Snap- helping sellers optimize their Amazon store through smart algorithmic repricing.
Seller Snap offers all Amazon sellers a 15-day free trial - find out if we are the right repricer for you and your Amazon store. Visit https://bit.ly/3UyoByZ
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