))
Maximizing Marketing Impact and Budget Efficiency with Anthony Valles, Director of Marketing Operations at Saviynt
Manage episode 372160899 series 2990248
Content provided by Rachael McBrearty. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rachael McBrearty or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the OpsStars Podcast, Anthony Valles, Director of Marketing Operations at Saviynt, joins Don Otvos to discuss the digital transformation initiative that led to winning the 2022 OpsStars Award, and what he’s focused on this year, including the importance of maximizing marketing impact and budget efficiency.
Anthony details how he joined Saviynt at a time of tremendous growth and transformed the marketing tech stack from what he describes as a Frankenstein to an integrated tech stack that is built to scale, and how along with the tech, success is dependent on a deep understanding of the teams you’re supporting, and getting buy in, then driving change management and adoption.
Now, almost three years later, Anthony shares how they track and measure marketing performance to optimize budgets and what else is top of mind for him, including improving speed to lead at every stage of the journey.
Episode resources
- Anthony Valles on LinkedIn
- Saviynt Website
- 2022 OpsStars Award: Digital Transformation
- Join the OpsStars Community
If you enjoyed this episode, then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow on Spotify
- Check out OpsStars Podcast
- Instructions on how to rate and review the OpsStars Podcast can be found here
OpsStars Podcast is hand crafted by our friends over at: fame.so
Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
Check out our three most downloaded episodes:
84 episodes
Share
