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RevOps Evolution: Navigating the Future of Account-Based Marketing, Predictive Analytics, and AI with Nani Shaffer, CMO at Channel99
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In this episode of the OpsStars podcast, Nani Shaffer, CMO at Channel99, joins Don Otvos to share her career journey and the importance of starting in sales operations before moving into marketing operations. She discusses her time at Demandbase and the era of account-based marketing. Nani highlights the link between marketing and sales operations and highlights the value of long-term thinking and the revolutionary trends in revenue operations, including the growing role of AI.
Nani has a wealth of experience as a Marketing leader, specializing in B2B and Account-Based Marketing strategies. Her leadership has consistently been marked by the formation of high-performing, data-centric teams that consistently surpass business objectives. In addition to her prowess in Operations, Demand Generation, and Product Marketing, Nani has made significant contributions to innovative, rapidly growing companies. Before her tenure at Channel99, she served as the VP of Marketing at Ontra (Formerly InCloudCounsel) and held multiple leadership roles at Demandbase.
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Previous guests include: Evan Liang of LeanData, Ross Nibur of Toast, Chelsea Katich of McGraw Hill, Chris Van't Hof of CB Insights, Jeff Ignacio of Forethought, Sean Lane of Drift, Kerry Cunningham of 6sense, Seth Wylie of Gainsight, Karen Mangia of Salesforce, Jon Miller of Demandbase, Pat Oldenburg of Motive, Raheel Alam of Showpad, TJ Macke of Sapper Consulting, David Dulany of Tenbound, Mary Shea of Outreach, Asia Corbett of Bread Financial, Crissy Vetere-Saunders of CS2 Marketing
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