Fueling Dreams: Jennifer Maxwell’s Journey from PowerBar to JAMBAR Innovation

Over the Next Hill Fitness

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How does a food scientist transform her love for running and music into a thriving business? Discover the answer as Jennifer Maxwell, co-founder of Power Bar and creator of Jam Bar, takes us through her fascinating journey. From her origins in the energy bar industry with her late husband to the innovative creation of Jam Bar, Jennifer shares her expertise in food science and nutrition. Learn about the natural ingredients that make Jam Bar stand out, like maple syrup, grape sugar, honey, and dates, and why organic matters for both personal health and the planet.
Jennifer opens up about the influence of her family and passions on her career. Hear touching stories about her children’s musical talents and her own achievements in running, including marathons and trail running. Reflecting on the loss of her husband, an Olympic marathon runner, Jennifer discusses how his passing impacted her competitive spirit and fueled her dedication to promoting music and athletics in the community. Get an insider's view on the latest developments at Jam Bar, including new product launches and their commitment to philanthropy.
Join us as we explore the meticulous world of food science and nutrition through Jennifer’s eyes. Understand the challenges and rewards of creating healthy, delicious, and shelf-stable products. Uncover the secrets behind achieving a one-year shelf life for Jam Bar without preservatives, and the creative process of developing new flavors. We wrap up this inspiring episode with a call to action—stay connected, follow, share, and rate our podcast, and reach out if you’re looking for a coach. Don’t miss out on Jennifer’s inspiring story and the innovative work she’s doing with Jam Bar.
Here's a link to listen to Jenny playing in a band.
https://www.reverbnation.com/goodkarma8

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Chapters

1. Fueling Dreams: Jennifer Maxwell’s Journey from PowerBar to JAMBAR Innovation (00:00:00)

2. Fitness Podcast With Jam Bar Founder (00:00:15)

3. Family, Music, Running, and Business (00:14:16)

4. Food Scientist Nutrition and Product Creation (00:18:51)

5. Interview Wrap-Up & Call to Action (00:30:41)