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Supercharge Your PLG Strategy with Interactive Demos with Natalie Marcotullio of Navattic
Manage episode 355012575 series 3362138
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Natalie Marcotullio is the Head of Growth and Operations at Navattic. She focuses on helping SaaS companies give their prospects a better buying experience.
She has a background in SEO and digital marketing for B2B sales and marketing SaaS.
Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience.
Join us to learn the different ways and methods you can incorporate product-led content. Discover how to increase the quality of your conversions with interactive product demos.
And don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Here are some of the key topics that Natalie and Paris discussed in this episode:
• (2:20) What is product-led growth?
• (5:02) How can SaaS B2B businesses use interactive demos?
• (7:19) How can interactive demos increase the quality of your conversions?
• (10:32) When do you need an interactive product demo?
• (13:18) How to drive product-led growth with interactive demos in 7 days
• (14:40) What are the benefits of interactive demos for customers?
• (22:01) Has content marketing shifted from blogs to LinkedIn?
• (30:36) How Navattic became a leader in the "interactive demo" category
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