))
Account Mapping: 9-Box Strategic Plan
Manage episode 357345885 series 3423055
Content provided by Aaron Howerton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Howerton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Account Mapping is a strategic play that comes with lots of incredibly powerful data. The real downside of Account Mapping is really the amount of potential it has because organizations are often under-staffed or under-prepared to utilize all of it at once!
Tune in this week to hear:
- What is a 9-Box strategic plan?
- Prediction for how people will handle Account Mapping in the next 12-18 months
- General Foundations for getting started
- Guidelines for each of the 3 major buckets: Prospects, Opportunities, and Customers
You'll have to go to the writeup to get ALL the details because this short format podcast doesn't provide the time needed to hit every single Overlap in the 9-Box Strategy. Nearly 2000 words and a few premium GIFs to help drive it home.
Check it out on LinkedIn: Partner Experience Digest
OR.. click on the 'Newsletter' button on my new website!
Search for "The Partner Experience Weekly" - usually published by noon the same day.
As always, good luck Partnering!
Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com
64 episodes
Share
