Past Gas #235: Datsun, Pt 2: Why Datsun Had To Die

Past Gas by Donut Media

In 1967, Yutaka Katayama, or Mr. K, is now President of Nissan North America. He’s just been called to Nissan HQ to select a concept design to replace the aging Fairlady Roadster. But unbeknownst to the other executives on the selection committee, Mr. K has been quietly operating behind the scenes to push his preferred design through. The concept is referred to as codename “Z,” and it isn’t really a new generation roadster at all- it’s a powerful new sports coupe, and something that Mr. K believes will be a huge success in the US market. Today on Past Gas, part two of our series on Datsun and Nissan- how did Mr. K’s leadership of Datsun in the US change the entire company? How did he become known as “the father of the Z car”? And how did Nissan help create an entire generation of car enthusiasts?

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