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How to Use AI to Enhance Your Media Strategy with Michelle Songy of Press Hook
Manage episode 389388042 series 2797941
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Michelle Songy is a serial tech entrepreneur and founder and CEO of Press Hook, a media relations platform that connects brands, media, publicists, and journalists. Recognized as a changemaker in the PR industry, Michelle recently earned her spot on PRWeek’s Dashboard 25, a list of the most influential people in communications technology, representing the enterprises that are shaping your tech stack. She has more than a decade of experience developing, managing, and marketing businesses from start-ups to Fortune 500 companies.
In this episode, Lexie and Michelle Michelle dive into Press Hook’s inception and growth over the years. They explore its evolution in the ever-changing landscape of journalism and media, particularly in relation to AI and media strategy. Michelle highlights how leveraging AI can enhance your media strategy.
Here’s What You’ll Learn:
- Michelle Songy’s background in media and journalism
- The inception of Press Hook
- Advantages of using Press Hook for your business
- How to effectively use the Press Hook platform for your PR strategy
- Tactics to enhance your media strategy
- Tips on navigating the world of AI in relation to media and PR
- And More!
Discount Code for Press Hook: pitchin50
Listener Links:
- Social Media and Website Links:
- https://www.linkedin.com/in/michellesongy/
- https://www.linkedin.com/company/presshook/
- https://www.instagram.com/thepresshook/
- https://www.presshook.com
- Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
- Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
- Instagram: @theprbar_inc
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