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Priscilla and Dana Hit the (Green) Books

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Manage episode 209003702 series 2286857
Content provided by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook.

Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content.

Tune-in as Priscilla and Dana talk:

Go-to market research conferencesEncouraging innovation in your industrySpeaking and presenting tipsLike what you hear? Subscribe to the podcast and leave us a review on iTunes.

  continue reading

378 episodes

Artwork
iconShare
 
Manage episode 209003702 series 2286857
Content provided by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Priscilla McKinney, Little Bird Marketing, and C-Suite Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you’ve ever needed something in the realm of market research, you’re probably familiar with the name GreenBook. The GreenBook Directory is a vast online resource of marketing research suppliers, facilities, and consultants. In this episode of Ponderings from the Perch, the Little Bird Marketing Podcast, Priscilla McKinneyinterviews Dana Stanley– Director of Operations at GreenBook.

Once a literal green book, GreenBook has grown to be the go-to resource for market research. Outside their online directory, they’ve developed a series of worldwide conferences (IIEX), the infamous Insights Marketing Day and heaps of helpful (and downloadable) content.

Tune-in as Priscilla and Dana talk:

Go-to market research conferencesEncouraging innovation in your industrySpeaking and presenting tipsLike what you hear? Subscribe to the podcast and leave us a review on iTunes.

  continue reading

378 episodes

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