EPS 146: How to win over PR firms and brands as an influencer in 2022 (Guest: Kristen Novak)

Poolside Podcast

#146 What’s working and what needs to evolve in the influencer marketing space? In this episode, I talk with Kristen Novak, founder of WILD Public Relations, about what it’s like to run a PR agency in 2022. We dive into what brands are looking for from influencers, what it’s been like working in PR over these past couple of years, and Kristen’s own experiences running a business while becoming a mother. We talk about the importance of finding your niche as a content creator, the mental health struggles many influencers face, and where the industries might be going in the future. This episode gives influencers and content creators a peek behind the curtain into the needs and expectations of public relations firms and brands. Follow for more: www.instagram.com/poolsidedigital www.instagram.com/almostffamous Show Notes: Kristen dives into why she founded WILD Public Relations, the negative connotations associated with “agencies,” and what she was doing before she started WILD. What exactly is PR and how is it different from marketing? Would Kristen do anything differently if she could start over with WILD? What’s it like to run a business as a new mom? Kristen’s tips and personal mental health journey. Kristen’s favourite projects she’s worked on and what she loves about running her own business. How has WILD managed to adapt throughout all the shutdowns these past couple years? Plus, what it’s like for PR agencies to be able to run events again. Diving into influencer marketing: What’s working, what needs to evolve, and what are brands looking to see? The importance of choosing a niche for your content creation. What types of content is Kristen tired of seeing? Discussing authentic content versus following trends. How does WILD sort through and choose influencers to work with? Where does Kristen see influencer marketing and PR going in the future? Addressing mental health concerns in the influencer marketing space. Does Kristen have plans to open another business? Mentioned in this Episode: WILD Public Relations: https://wildpr.ca/ WILD Public Relations on Instagram: https://www.instagram.com/wild.pr/