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25: Sam Crowell, Head of Growth ngrok, Self-serve and PLG Leader
Manage episode 365100352 series 3409156
Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention.
Timestamps:
01:00 Sam’s Introduction
06:50 Sam’s best growth experiences to move her forward
12:00 Differentiate between buyers and users in B2B
14:45 Individual vs Team metrics
19:13 Companies quitting product-led growth
21:38 Net Dollar Retention is a metric you probably get wrong
24:00 Doing “product” in product-led vs. sales-led companies: KPI Design is a secret weapon that you can’t outsource
28:10 Uncomfortable Truths in tech, don’t be in big companies right now
34:35 Retainer and Full-Time roles feeding the content recycling machine
37:55 Using control over your calendar to battle insecurities
39:55 A lot of people depend on your decisions as a “Head of”
41:30 Context switching matters more than the number of hours you have available
45:10 API-first companies have an insane retention advantage
Sam’s Linkedin: https://www.linkedin.com/in/sam-crowell-richard/
Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.
64 episodes
Manage episode 365100352 series 3409156
Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention.
Timestamps:
01:00 Sam’s Introduction
06:50 Sam’s best growth experiences to move her forward
12:00 Differentiate between buyers and users in B2B
14:45 Individual vs Team metrics
19:13 Companies quitting product-led growth
21:38 Net Dollar Retention is a metric you probably get wrong
24:00 Doing “product” in product-led vs. sales-led companies: KPI Design is a secret weapon that you can’t outsource
28:10 Uncomfortable Truths in tech, don’t be in big companies right now
34:35 Retainer and Full-Time roles feeding the content recycling machine
37:55 Using control over your calendar to battle insecurities
39:55 A lot of people depend on your decisions as a “Head of”
41:30 Context switching matters more than the number of hours you have available
45:10 API-first companies have an insane retention advantage
Sam’s Linkedin: https://www.linkedin.com/in/sam-crowell-richard/
Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.
64 episodes
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