25: Sam Crowell, Head of Growth ngrok, Self-serve and PLG Leader

PRODUCTEA with Leah, Growth & Senior Leadership

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Season 2 of the ProducTea! We discuss key distinctions in B2B contexts, notably between buyers and users, and individual versus team metrics. The importance of KPI design in product-led companies and why you can’t skip on this secret weapon, the critique of being in large tech corporations right now, and we explore the benefits of API-first companies in terms of retention.
Timestamps:
01:00 Sam’s Introduction
06:50 Sam’s best growth experiences to move her forward
12:00 Differentiate between buyers and users in B2B
14:45 Individual vs Team metrics
19:13 Companies quitting product-led growth
21:38 Net Dollar Retention is a metric you probably get wrong
24:00 Doing “product” in product-led vs. sales-led companies: KPI Design is a secret weapon that you can’t outsource
28:10 Uncomfortable Truths in tech, don’t be in big companies right now
34:35 Retainer and Full-Time roles feeding the content recycling machine
37:55 Using control over your calendar to battle insecurities
39:55 A lot of people depend on your decisions as a “Head of”
41:30 Context switching matters more than the number of hours you have available
45:10 API-first companies have an insane retention advantage
Sam’s Linkedin: https://www.linkedin.com/in/sam-crowell-richard/

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

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