29: Elena Verna: Growth Solopreneur - How to growth advising

PRODUCTEA with Leah, Growth & Senior Leadership

Season 2 of the ProducTea! Elena Verna joins me to openly gossip about our diverse income streams: Advisory, consulting, and everything else in that word salad. We both dive into our different modes of engagement with an emphasis on what the ideal duration and conditions are for each of them.

If you ever wanted to have an inside look into how growth advising happens, this is your episode.
Timestamps:
03:00 What Elena has been up to in the last 6 months
03:50 What does being a growth advisor/consultant or solopreneur mean?
09:50 Is career optionality a strength or weakness as a candidate?
15:11 How content, advising, and full-time role play into each other
17:04 How to get your first contract?
22:59 It takes a long time for your seeds to grow, learn to seed fast and putting yourself out there including your knowledge
27:19 Leah’s modes of engagements
28:34 Elena’s modes of engagements
34:14 Acceptable durations for different modes of engagements
36:54 The first 3 months as an advisor
39:10 The case for interim positions and why Elena picks them occasionally
43:40 Interim positions and reasons why companies use them
46:55 Contractual conditions you need to set up to have a chance at advising
52:10 Monetizing your advising career too early
54:50 Being a generalist vs. a specialist, disclosing weaknesses

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