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40: Andrew Davies - Monetization, Pricing & Growth straight from the CMO at Paddle

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Manage episode 380720437 series 3409156
Content provided by Leah Tharin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Tharin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

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Andrew Davies, CMO at Paddle, on the latest learnings on monetization and pricing. A topic that is still underserved because almost no one has good, conclusive data about it. Paddle does, and Andrew is sharing a lot of actionable advice on:
- Willingness to pay
- Changing monetization often
- How to not incentivize anyone the wrong way
One of my favorite episodes to date!
Timestamps:
06:20 Insights from the latest pricing report, analyzing outliers that “make it”
09:00 Having access to one of the biggest data stacks about monetization and how Paddle structured itself as a PLG business step-by-step
12:45 How to figure out how much you should charge for your product?
19:45 How to figure out “willingness to pay”. Cuddling with Chaos
24:00 Between Acquisition, Retention, and Monetization… Few companies are getting pricing right. Those that change it often have an 82% better ARPU
30:40 How do you get sales on board to play along to be okay with changing monetization
36:00 “We make sure there is no incentive for anyone in the company to get a customer on the phone over self-serving, including sales”
40:55 Getting payment methods, currency, and regional acceptance right.
44:30 We are moving away from the “VC funded or dead” dream.
50:15 What does it feel like to be really “successful” and not to spiral “getting there”
54:00 Having no clue what you are doing is an opportunity, not a weakness to cover
58:45 Trends: Customers want everything faster and cheaper.

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

Leah on Linkedin / Twitter / Youtube

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 380720437 series 3409156
Content provided by Leah Tharin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leah Tharin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Andrew Davies, CMO at Paddle, on the latest learnings on monetization and pricing. A topic that is still underserved because almost no one has good, conclusive data about it. Paddle does, and Andrew is sharing a lot of actionable advice on:
- Willingness to pay
- Changing monetization often
- How to not incentivize anyone the wrong way
One of my favorite episodes to date!
Timestamps:
06:20 Insights from the latest pricing report, analyzing outliers that “make it”
09:00 Having access to one of the biggest data stacks about monetization and how Paddle structured itself as a PLG business step-by-step
12:45 How to figure out how much you should charge for your product?
19:45 How to figure out “willingness to pay”. Cuddling with Chaos
24:00 Between Acquisition, Retention, and Monetization… Few companies are getting pricing right. Those that change it often have an 82% better ARPU
30:40 How do you get sales on board to play along to be okay with changing monetization
36:00 “We make sure there is no incentive for anyone in the company to get a customer on the phone over self-serving, including sales”
40:55 Getting payment methods, currency, and regional acceptance right.
44:30 We are moving away from the “VC funded or dead” dream.
50:15 What does it feel like to be really “successful” and not to spiral “getting there”
54:00 Having no clue what you are doing is an opportunity, not a weakness to cover
58:45 Trends: Customers want everything faster and cheaper.

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

Leah on Linkedin / Twitter / Youtube

  continue reading

64 episodes

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