48: Eytan Bensoussan - How to get critical things done

PRODUCTEA with Leah, Growth & Senior Leadership

Why is ruthless focus the most important skill in B2B, and why is it so hard to get right?

As the CEO of a banking service that focuses on the impact of cashflow mismanagement on small businesses, he knows what it means when people only focus on what’s fun to them in a business and the price they pay for that.

We talked about the decision to seek VC funding and how he built resilience and dealt with negative emotions in tough times. What it means to him to deliver more value than just being a banking app by building out new channels like a podcast.

Takeaways

• Ruthless prioritization is crucial for productivity and success.
• Cashflow mismanagement is a major problem for small businesses.
• Recognize that negative emotions often feel worse and last longer than they are.
• Creating valuable content and delivering practical knowledge can help businesses establish trust and attract customers.
• Focus on quality rather than quantity in marketing to ensure relevance and engagement.

Timestamps

03:18 The Problem of Cashflow Illiteracy in Small Businesses
07:58 The Habit of Writing Down Priorities and ruthless prioritization
15:03 Mismanagement of unfun tasks in Small Businesses
19:37 The Challenges of Financial Management in Early Stages
23:08 The Decision to Seek VC Funding
32:34 The Importance of Effort and Determination
38:01 The Problem of Comparing Self to Others
42:09 Balancing Stressful Situations
46:27 Managing Negative Emotions
48:58 Starting a Podcast and delivering extended value to customers
56:36 Quality over Quantity in Marketing

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