The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Dark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use it
Manage episode 336154796 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You don't get 7 million TED talk views for nothing. Rory Sutherland is the Vice Chairman of Ogilvy UK and the author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.”
And we had a wide-ranging, crazy, seminal, wonderful, and entertaining discussion! A short list of the topics we hit:
Why marketing is not physics
Why linear thinking doesn’t make quantum breakthroughs
Why brands should START with retention before anything else
Alchemy and magic
AB testing (yes, he uses data!)
What Uber’s killer feature really is
How brands really only need to done one thing brilliantly to be successful
Hotels and weatherproofing
Why Tesla’s dog mode made a non-dog-owner want to buy one
DoubleTree’s chocolate chip cookie
Rory’s friend Dave
Why brands should ask their customers to do them a favor
How brands can get COVID-19 era marketing horribly wrong
Delivering drinking water in vans
Consumer loyalty
Brand loyalty to customers
What Amazon gets right
Why your price should probably be higher to sell more
Clock radios
Nespresso versus Maxwell House
The beautiful insanity of Dyson vacuums and hair dryers
Use data to exploit versus using data to explore
Data versus common sense
P values (in analytics and statistics)
Mental lockjaw
26 episodes
Share
Manage episode 336154796 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You don't get 7 million TED talk views for nothing. Rory Sutherland is the Vice Chairman of Ogilvy UK and the author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.”
And we had a wide-ranging, crazy, seminal, wonderful, and entertaining discussion! A short list of the topics we hit:
Why marketing is not physics
Why linear thinking doesn’t make quantum breakthroughs
Why brands should START with retention before anything else
Alchemy and magic
AB testing (yes, he uses data!)
What Uber’s killer feature really is
How brands really only need to done one thing brilliantly to be successful
Hotels and weatherproofing
Why Tesla’s dog mode made a non-dog-owner want to buy one
DoubleTree’s chocolate chip cookie
Rory’s friend Dave
Why brands should ask their customers to do them a favor
How brands can get COVID-19 era marketing horribly wrong
Delivering drinking water in vans
Consumer loyalty
Brand loyalty to customers
What Amazon gets right
Why your price should probably be higher to sell more
Clock radios
Nespresso versus Maxwell House
The beautiful insanity of Dyson vacuums and hair dryers
Use data to exploit versus using data to explore
Data versus common sense
P values (in analytics and statistics)
Mental lockjaw
26 episodes
All episodes
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Similar to Retention Masterclass
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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