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Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass
Manage episode 336154797 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You're not seeing double. It is very meta, but we have a top exec from THE MasterClass ... the one with teachers like Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, and Gordon Ramsey ... on Retention Masterclass, the podcast.
In this episode of Retention Masterclass, Thomas Hopkins, who leads performance and lifecycle marketing at MasterClass, speaking about:
- subscriptions
- offers
- retention (of course!)
- why they went full-meal deal on their subscription
- the North Star metrics he lives by at Masterclass
- what he's using this COVID-19 break for
... and much more!
26 episodes
Share
Manage episode 336154797 series 3239920
Content provided by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Koetsier, Peggy Anne Salz, John Koetsier, and Peggy Anne Salz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
You're not seeing double. It is very meta, but we have a top exec from THE MasterClass ... the one with teachers like Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, and Gordon Ramsey ... on Retention Masterclass, the podcast.
In this episode of Retention Masterclass, Thomas Hopkins, who leads performance and lifecycle marketing at MasterClass, speaking about:
- subscriptions
- offers
- retention (of course!)
- why they went full-meal deal on their subscription
- the North Star metrics he lives by at Masterclass
- what he's using this COVID-19 break for
... and much more!
26 episodes
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Similar to Retention Masterclass
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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