Ep. 23 | Leadership Lessons from the Battlefield | Jason Barr, VP, Healthcare at ID.me

Rethinking Revenue

Military leadership lessons have been a hidden gem for driving revenue growth in business. Learn how this sales leader turned proactive change into a revenue playbook and hear about the connection between military expertise and business success.

Our special guest is Jason Barr, a military veteran and sales leader at ID.me, brings a unique perspective to the business world. With a background in military leadership, Jason seamlessly integrates his entrepreneurial orientation and problem-solving skills into the sales landscape. Having led special forces teams and now steering the healthcare practice at ID.me, Jason's experience and expertise offer valuable insights into implementing proactive change and driving revenue growth. His journey from the military to the business realm showcases a compelling fusion of leadership, adaptability, and strategic thinking that resonates with sales leaders and managers seeking innovative approaches to revenue generation.

Change is hard. It's hard to embrace it and it's hard to live through it, let alone now you're trying to drive it and get other people to change is even harder. – Jason Barr

Drive Revenue Growth

Driving revenue growth is a top priority for sales leaders like Jason, as seen in his ambitious goals. Implementing clear objectives and aligning sales teams towards achievable targets are key strategies in driving revenue growth effectively. Hear how Jason talks about implementing Objectives and Key Results (OKRs) in sales and how doing so helps align teams towards common goals, from the executive team down to the sellers. Constantly rethinking revenue strategies and investing in developing great leaders are essential for sustainable growth in sales organizations.

Key highlights in this episode:

• Drive revenue growth by implementing proactive change in sales leadership.
• Using OKRs as an aligned practice to set clear objectives and drive performance throughout the organization.
• Using military leadership lessons and applying them to drive success in business.
• The focus on future pipeline and keeping things moving forward.

About Jason Barr

Jason Barr is the VP of Healthcare for ID.me, the leading digital identity wallet in the United States. His team is focused on improving healthcare interoperability with trusted and portable identity verification and SSO to remove friction and fraud from healthcare for both patients and providers.

Jason has more than 20 years of leadership experience, largely focused on delivering technology solutions that have helped many healthcare organizations enhance the delivery of care. He started his career as an Army Officer with combat tours in Iraq, followed by leading growth organizations to solve complex technology problems. He graduated from the United States Military Academy at West Point, followed by an MBA from The Ohio State University and now resides in Jacksonville, FL.

About ID.me

ID.me simplifies how individuals prove and share their identity online. The ID.me secure digital identity network has over 120 million members with over 60,000 new subscribers joining daily, as well as partnerships with 15 federal agencies, 40 agencies in 30 states, and over 600 name-brand retailers.

The company provides identity proofing, authentication, and group affiliation verification for organizations across sectors, including commercial, healthcare, and government services. The company's technology meets the federal standards for consumer authentication and is approved as a NIST 800-63-3 IAL2 / AAL2 conformant credential service provider by the Kantara Initiative. ID.me's Identity Gateway also has a Federal Risk and Authorization Management Program (FedRAMP) Moderate Authority to Operate (ATO).

ID.me offers a "digital fast lane" that empowers consumers to seamlessly navigate websites and avoid endless and frustrating account logins and passwords. Over 50 million pre-verified users already benefit from this "digital fast lane."

Resources in this episode:

• Find Jason on LinkedIn
• Visit ID.me to learn more about how they are leading the efforts in digital identity management.