Best Practices for SaaS Companies and Vendors With Nigel Cullington of Upland Software

Revenue Engine Podcast

Nigel Cullington is a marketing leader with 25 years of global experience in sales and marketing. He is the VP of Marketing at Upland Software, an enterprise software that offers project management, workflow automation, and digital engagement.

Previously, Nigel worked in product marketing at Openwave Messaging and Altify before Upland’s acquisition.

In this episode…

As businesses rapidly evolve, technology is often the dividing line for success. Having the right software, systems, and methodology can help companies rise past plateaus. Vendors in particular can become true partners with their clients, taking over crucial tasks and management responsibilities.

One such vendor and SaaS company is Upland Software. Their suite of software has granted increased efficiency to many leading companies. Marketing and sales have been key components of their growth, finding unique ways to promote their brand.

In this episode of the Revenue Engine Podcast, Alex Gluz interviews Nigel Cullington, the Vice President of Product Marketing at Upland Software, to discuss the business’ marketing strategies. They discuss Nigel’s career across sales and product marketing, how they use account-based marketing, and how they stand out from the crowd.