Marketing Complex Products to Engineers and Executives With Oleg Shilovitsky of OpenBOM

Revenue Engine Podcast

Oleg Shilovitsky is the CEO and Co-founder of OpenBOM, a digital network platform that manages product data and connects manufacturers with supply chain networks. He also runs his social and consulting brand, Beyond PLM, to share information and insights for product, engineering, and manufacturing software.

In the past, Oleg held a host of leadership and technology positions, including a rich background in product lifecycle management. He is passionate about using technology and business to transform the way people work in engineering, manufacturing, and enterprise.

In this episode…

Engineers are a difficult group for marketing. With an analytical and pragmatic mindset, the majority of engineers are focused on tangible solutions. For SaaS companies, directly marketing to these professionals can prove difficult and tedious.

Meanwhile, executives are an entirely different challenge. Their expectations and budgets can prove resistant to subpar marketing. A common factor between both groups is Oleg Shilovitsky, a CEO who has created content for both subsections — he offers invaluable advice on marketing to each.

In this episode of the Revenue Engine Podcast, Alex Gluz invites Oleg Shilovitsky, the CEO and Co-founder of OpenBOM, onto the show to break down how to market complex products to executives and engineers. They go through the basics, how Oleg found his niche, and his advice for marketers on appealing to both mindsets. They also talk about the inherent problems with B2B SaaS marketing and past mistakes that helped Oleg grow.