Redefining Your Marketing Strategy for B2B Software With Angela Earl of RFPIO

Revenue Engine Podcast

With substantial experience in the technology space, Angela Earl has become a sought-after marketing leader in her field. She is the Vice President of Global Marketing at RFPIO, a response management software with more than 250,000 users worldwide. She previously worked as CRO of Obility and Director of Marketing Operations Strategy at Response Capture. Currently, she runs her own podcast called MarTalk and is a member of both Women in Martech and Chief.

In this episode…

The innate challenge with B2B marketing is authenticity. After all, the businesses you’re marketing to know all of the common tricks and methods they already use themselves. It takes a deeper and more honest strategy to leave a meaningful impression. Many B2B brands need that more comprehensive approach to continue growing and finding new clients.

Angela Earl knows all about rebranding and reconsidering strategy. With 20 years of experience in software and consulting, she has helped many companies reach new clients. Her experience has recently been applied to RFPIO as they’ve reconsidered much of their branding and marketing. So what have they done to keep growing?

In this episode of the Revenue Engine Podcast, Alex Gluz sits down with Angela Earl, the Vice President of Global Marketing at RFPIO, to explain the value of redefining your B2B company’s marketing. Angela talks about the early days of B2B software and how marketing has changed within the field before discussing RFPIO and the adjustments they made to their strategy that led to success. Stay tuned to hear more!