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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
Funnels Are The Tip Of The Business Iceberg
Manage episode 348344749 series 1257885
By Steve J Larsen. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Are you treating sales funnels as your company?
If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They are the revenue engines of a company.
A company, on the other hand, is so much more.
So, what do you do after the funnel is up and working? You have to design and build the other parts of the company as well.
In this episode, I take you through the 5 core functions of a business and how the sales funnel fits into them.
Let's dive in!
Key Takeaways
- Designing fulfillment like a funnel (00:46)
- Funnels are not companies (01:34)
- What exactly is a sales funnel (04:50)
- Treat your sales funnel like a salesperson (09:12)
- The five core functions of a business (13:53)
- Designing fulfillment models vs. funnel design (19:47)
- Overdesign outbound communication (32:26)
- Traffic is a messaging problem (34:06)
Additional Resources
- Get your Capitalist Pig Swag Here
- Capitalist Pig Facebook Group
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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