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Building B2B Sales Credibility and Success With The Wentworth Prospect Author Wayne Moloney

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Manage episode 318126317 series 1754555
Content provided by Fred Diamond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fred Diamond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is episode 460.

Read the complete transcription on the Sales Game Changers Podcast website.

WAYNE’S TIP: “Focus on the client’s outcome, not on your product. All too often we go in there and all we’re trying to do is push the differentiators in our product. The time of feature, function, benefit, not there now, it’s about what’s the outcome. Go in, do a deep discovery, understand how you can influence positively and deliver value as well as defined by the client, and then talk about your product. Don’t do it too early.”

  continue reading

712 episodes

Artwork
iconShare
 
Manage episode 318126317 series 1754555
Content provided by Fred Diamond. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fred Diamond or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This is episode 460.

Read the complete transcription on the Sales Game Changers Podcast website.

WAYNE’S TIP: “Focus on the client’s outcome, not on your product. All too often we go in there and all we’re trying to do is push the differentiators in our product. The time of feature, function, benefit, not there now, it’s about what’s the outcome. Go in, do a deep discovery, understand how you can influence positively and deliver value as well as defined by the client, and then talk about your product. Don’t do it too early.”

  continue reading

712 episodes

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