The Role of Enablement in Achieving Strategic Vision with Sarah Filipiak Part 2

Selling Saas

Enablement plays an important role in any organization, as it sets the strategic vision, demystifies success, and helps equip people to go to market in the best way possible. Revenue enablement, as it is now termed, supports the entire organization, not just go-to-market teams. It educates the entire organization on the importance of their role and how it contributes to the success of the company.

Enablement should be operating six months ahead and should be in an organization to support product engineering, marketing, sales, and other teams. Enablement should have the resources it needs to succeed and have a long-term, positive impact on the company.

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