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Data Driven and Metric Based Selling in B2B Pt.1 - Kevin Knieriem, President, Strategic GTM at Clari
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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes:
- Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape.
- AI and B2B Sales: Exploring the evolving role of AI and machine learning in shaping the future of B2B sales.
- Metric-Based Sales Culture: We discussed how revenue leaders can seamlessly blend metric-based business approaches with people-driven sales cultures.
Kevin shared insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. We explored how SaaS metrics are leveraged in sales leadership and team coaching, focusing on the top metrics that matter most.
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