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Selling the Cloud

Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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In each episode, our guests, C-suite veterans of Sales, Marketing, Customer Success, and RevOps, unlock the coveted secrets behind shaping SaaS empires. From mastering customer acquisition to harnessing the transformative power of AI-driven marketing and sales tactics, we're your ultimate source for actionable GTM insights. Welcome to the forefront of B2B SaaS excellence! We discuss company journeys where innovation meets the ever-evolving tech landscape. Guided by a powerhouse team of co-ho ...
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The Wisdom Keepers Project is an oral history of longtime Lawrenceville residents’ memories and stories of the neighborhood to preserve the community’s rich history. We hope Lawrenceville residents and anyone stumbling upon these stories will enjoy them for years to come. This project was made possible through AARP’s Community Challenge Grant Program and spearheaded by Lawrenceville United, a resident-driven, non-profit organization that works to improve and protect the quality of life for a ...
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In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…
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Discover a unique and transformative investment strategy that defies conventional wisdom: investing in real estate with no debt! In this episode, we delve into the remarkable journey of Joel Friedland, who, after facing a devastating period of depression due to massive debt during the ’08 recession, completely rethought his approach to real estate.…
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This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…
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In this episode, John Golden delves into the essential elements of building a standout personal brand in today’s digital landscape and explores the significance of a robust online presence, discussing strategies to craft an impactful digital footprint through social media, websites, and professional profiles. Moreover, we uncover the importance of …
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If there’s any guarantee in business, it’s that you should expect the unexpected. The bad news is that in a five-year business cycle, a startup will likely face more than one inevitable but unexpected event. The good news is that there are specific skills entrepreneurs can master to increase the likelihood of keeping their enterprise afloat. It’s n…
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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…
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In this episode, Kelly Lichtenberger, the Head of Global Sales Development at Avanan, joins us to discuss the important role of Emotional Intelligence (EI) in sales and prospecting. Despite the rise of Artificial Intelligence in shaping sales strategies, Kelly champions the undeniable power of EI, arguing that it remains uncontested when it comes t…
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Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Barb is a lifelong resident of Lawrenceville, and she has always cared deeply about her neighbors and neighborhood. She grew up in the 6th Ward and now lives in the 9th Ward. She was a hairdresser to lots of residents over the years. Barb shares a lot of memories around her childhood, family, and civic engagement. To this day, she serves as a key m…
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Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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In this episode, Divya Ramachandran delves into the often overlooked yet foundational element of leadership – emotional clarity. With her deep expertise in leadership coaching and emotional intelligence, Divya unpacks the “Hierarchy of Clarity,” illustrating how emotional clarity paves the way for clear decisions, clear goals, and ultimately, clear…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Where do you look to find the guidance needed to develop sales teams and processes tailored to how your prospect wants to buy, not how you think they want to buy? How do you leverage data, artificial intelligence, and metrics in ways not possible just a few years ago, so you no longer have to rely on instinct, intuition and tribal knowledge? The an…
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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Are you tired of working tirelessly for someone else’s dream? Do you dream of being your own boss and building a successful business on your terms? If so, this episode is for you! Kim Daly takes us deep into the world of franchising and explore how you can transition from being an employee to becoming a successful franchisepreneur. We’ll uncover th…
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From the Groundbreaking Team at Backrub to a Billionaire-Mentored Entrepreneurial Titan, Ferdinand Mehlinger shares how entrepreneurs can rebound from failure to success through mentorship and leveraging their existing skillset. Tune in to hear Ferdinand’s thoughts on: What was it like when you worked at Backrub, which is now Google? How did you ha…
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Unlock the secrets to boosting your website traffic without breaking the bank in this insightful episode. Brandon Leibowitz delves into strategies that go beyond traditional ad spending, focusing on amplifying business owners’ digital presence. Learn how targeted traffic can be strategically increased, ultimately resulting in elevated conversion ra…
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Lessons from losing a $15 million family business and the importance of robust financial safeguards. This episode focuses on the critical role of financial planning in safeguarding businesses and personal assets. Joseph Lombardi shares strategies for creating robust financial safeguards that protect against unexpected challenges, emphasizing the im…
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In this episode, Damion Lupo will show you how to use your retirement account as a means of investment outside of the ways you know it today. He’ll also show you how to 4x your money. Tune in to hear Damion’s thoughts on: Damion, can you take us back to your early days and share a personal experience or turning point that ignited your passion for r…
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As a business owner himself, Spencer knows these two things to be very true about company owners and CEOS: They are BUSY. AND they use their company credit card virtually every single day. They tend to know they have accrued a boat load of credit card points and want to save effort and time when it comes to getting the most value for them. Spencer …
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Lenny is a lifelong resident of Lawrenceville and is proud to be from the neighborhood. He has been singing for most of his life at Holy Family and the national anthem at the Lawrenceville Independence Day Celebration. Lenny shares memories of working at Pittsburgh Piping, meeting his wife, Marge, and raising his kids in the neighborhood.…
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Judy Stupka is a lifelong resident of the 9th Ward. She shares memories of growing up with her 9 siblings in the neighborhood. She shares a fun memory of riding on a neighbor’s pony on her street and the fun of playing in the neighborhood streets. She shares the implications of the neighborhood evolving over time and how she has grown older with he…
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Jim shares about growing up in a Lawrenceville that was not so safe and his experiences as a former postal worker. In his reflections, he shares the history of both Lawrenceville and Lawrenceville United. He was involved on the LU Board in the early days and assisted with the Block Watches that were determined to make the neighborhood safer. The wo…
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Jenny is a lifelong 10th Ward resident. She reflects on how the neighborhood has changed over the years with regards to homeownership, religion, safety, and family size. Jenny helped to form Lawrenceville United in 2001 with fellow neighbors who were determined to increase neighborhood safety and improve residents’ quality of life. She was a leader…
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Jackie is a 9th Warder and she shares her memories of the neighborhood, including the pizza shop she owned with her husband, the Pizza Supreme, whose number remains up right by the GetGo on 40th Street. She reflects on the changes to Butler Street, her family’s adventures, and her different jobs. Now, Jackie can often be found walking around the ne…
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Mark is a lifelong resident of Lawrenceville, specifically of the 9th Ward. Mark shares lots of memories about growing up and staying in the neighborhood – enjoying boxing at the Boys Club, attending Holy Family, and living nearby his family. He remains dedicated to the neighborhood, and even when others would suggest he move away when the neighbor…
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Pat shares memories of growing in Lawrenceville during the 1930s and the businesses and community members she remembers very distinctly, including: Penn Baking, St. Mary’s Lyceum, fortune tellers, hair salons, and more. You never had to travel too far out of the neighborhood to get exactly what you needed. She shares memories about friends and fami…
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Irene grew up in the 10th Ward with her 8 siblings before moving to Morningside when she was in her 20s. She reflects on her childhood – playing in the alleys, walking on Butler St, swimming at Leslie Park, and buying ice cream at the Tastee-Freez. Irene also reflects on her jobs and the community feel of the neighborhood as she was growing up.…
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Barbara grew up in Lawrenceville and shares a lot of memories of her childhood. She would find herself at Leslie Park everyday during the summer. Some memories she touches on are the Memorial Day Parade, Girl Scouts, Frank’s Bakery, Keystone Candies, Lupi’s Pizza, and more! Barbara has moved away since her childhood, but has been stunned to witness…
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Embark on a transformative journey as we delve deep into the essential pillars of success for those navigating the challenges of business. Whether you’re a seasoned entrepreneur or just starting, this episode serves as your guide, offering valuable insights and practical strategies to overcome obstacles and propel your business forward. John Morris…
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For the past decade, companies have strived to act at least as smart as their customers (and more importantly, the stakeholders they want to attract). Today, it’s common knowledge that digitally enabled customers demand anytime, anywhere access to the companies that serve them. Increasingly empowered and disloyal, these customers recognize what man…
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Eileen grew up in the 9th Ward and always lived near St. Francis Hospital (now Children’s Hospital) and the critical role that hospital has played in her life. Everyone she knew worked at St. Francis, so Eileen ended up spending a lot of her time there. She reflects on how the neighborhood, community and businesses have evolved over the years. Eile…
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Patty did not grow up in Lawrenceville, but she raised her 5 children in the neighborhood. She was an active volunteer working with kids and people in recovery throughout Lawrenceville. Patty shares a lot of her favorite memories of the neighborhood including Doo Dah Days, watching the Lawrenceville Youth Sports, and the Fourth of July. Although sh…
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As a lifelong Lawrenceville resident, Alberta has many stories to share about growing up, raising children, and staying in the neighborhood. Growing up in Lawrenceville was not always easy, but she walked the neighborhood often and enjoyed ice cream and could always find a grocery store to visit for a snack. She shares that in spite of the challeng…
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Mickey grew up in the 9th Ward and shares great memories of sports and family in Lawrenceville while sitting in the gym at St. Mary’s Lyceum. His father started 9th Ward Youth Sports and the field behind is named after him, John “Baldy” McGrane field. Mickey took on the charge of running 9th Ward Youth Sports and continues to run it to this day. He…
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Miguel has served on the Council of Three Rivers American Indian Center since 1977 and lived in Lawrenceville with his son for about 10 years from the mid 1980s-mid 1990s. When he moved to Lawrenceville he learned about the Lenni Lenape tribe who were the first to live in what is now considered to be Lower Lawrenceville. At that time, it was known …
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Mary has always been very active in Lawrenceville. She worked for Pittsburgh Public Schools, and following her retirement she started a club for kids to learn about Arsenal Park’s history and Shannopin Town. Mary has also been an active mobility and transportation advocate. She shares a lot of memories of Lawrenceville – the fireworks, first kisses…
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Mary Petrich loves her neighborhood! She worked as a nurse at St. Francis Hospital (now the site of Children’s Hospital) and shares interesting stories of her time there and growing up in the neighborhood. Be sure to listen for Liberace receiving life saving treatment at St. Francis! Mary has been very involved in the neighborhood and with her fami…
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Lena’s niece, Chris Larcovic, shares her memories of Lena and what a powerhouse she was in the neighborhood during her life. She was an advocate and support for various immigrant groups as they arrived in the neighborhood and helped to shape Lawrenceville as it exists today. You can find her portrait on the Wisdom Keepers mural at 48th and Butler. …
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Bruce shares about his experiences growing up in the neighborhood and his impressions of the shifts in the neighborhood over the years. He reflects on Butler Streets old businesses – his favorite Gunther’s cake, the Arsenal Theatre, Olga at G.C. Murphy’s, Coney Island, and more. The neighborhood has changed a lot since he was a kid, but what Bruce …
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Audrey grew up in Lawrenceville and has been a 9th Warder most of her life. She reflects on her memories of the neighborhood when there were lots of mills, grocery stores, and all the general necessities you needed. Audrey also shares a lot of her family’s history, the good and the challenging. The neighborhood has changed a lot since Audrey was yo…
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