))
Full-Funnel Insights with Toni Hohlbein, Part 1: Efficiency, Digital Twins, and SaaS Trends
Manage episode 423227087 series 2869094
Content provided by Accelerant Growth Solutions, Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Accelerant Growth Solutions, Mark Petruzzi, Cathy Minter, Paul Melchiorre, and Katerina Ostrovsky or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations.
Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning, and navigating the current SaaS recession. We discuss the importance of precise metric tracking, the pitfalls of indiscriminate cost-cutting, and how Growblocks helps companies optimize their go-to-market strategies.
Guest: Toni Hohlbein, CEO of Growblocks
Co Hosts of Selling the Cloud: Katerina Ostrovsky and Mark Petruzzi.
Tony mentions CaC Payback quite a bit so let's define:
Customer Acquisition Cost Payback period is: How many months it takes to recoup the cost of acquiring a customer.
CAC Payback Period is calculated as:
Fully Loaded Sales and Marketing Expenses to Acquire New Customers
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - x 12
(CARR¹ from New Customers * Subscription Gross Margin Percentage)
¹CARR is Contracted Annual Recurring Revenue
----
And for those of you wondering, yes, my cat likes to make an appearance in these podcasts. And yes, he is not starving; he is well-fed despite his complaints.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
33 episodes
Share
