819: Why Is SEO So Expensive?

SEO Podcast | SEO.co Search Engine Optimization Podcast

SEO involves many separate components, including good content creators, who demand an understandably high hourly rate. Even for an experienced writer, this could take hours of work per post. If you're outsourcing multiple posts per month (or per week), that can add up quickly. Link building with offsite content is even more time-intensive. Some link-building agencies' relationships with top publishers have taken years to blossom.

If a guest post gets rejected by a publisher, they'll replace it or improve your onsite optimization. These are typically "built into" SEO pricing. SEO is a long-term strategy whose ROI increases noticeably over time. As your reputation builds, you'll have access to bigger and better gains. For example, blog posts with effective calls-to-action (CTAs) are 10 times more effective when you're generating 10 times as much traffic.

SEO agencies tend to price their services based on client goals. If you're trying to compete on a national level for high-volume head keywords, you're going to need far more services and effort. Costs can also seem unfairly high if you have exceptionally high expectations. You can bet on your efforts generating enough traffic to compensate for almost any amount you spend on SEO. Some agencies, as with any industry, will charge too much. Others won't provide you with the resources or support you need to succeed.

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