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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Alex and Jude Talk... and Jude Talk.... All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex and Jude Talk... and Jude Talk... or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Alex and Jude each episode for a natter about a different topic each time, from the fun and frothy to the thoughtful and important. With super-cool guests to keep us on our toes. If you love a chat as much as us, join us and join the conversation.
Content provided by Alex and Jude Talk... and Jude Talk.... All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex and Jude Talk... and Jude Talk... or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join Alex and Jude each episode for a natter about a different topic each time, from the fun and frothy to the thoughtful and important. With super-cool guests to keep us on our toes. If you love a chat as much as us, join us and join the conversation.
It's the episode we've wanted to make from the start! Join Alex and Jude and their brilliant guest Paula Bishop from Two Magpies for an honest and entertaining chat about the menopause, how it affects us and what we can learn from our experiences at this stage in our life - our "second spring", as Paula rather beautifully calls it. Paula describes herself as a "midlife well being mentor", but we would just describe her as a wise and wonderful woman. Whether you are experiencing the menopause yourself, or just know someone else who is (we bet that covers everybody), we think you will really enjoy this episode, with lots of useful insights and bags of positivity. Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
We're back! And so delighted to kick of Season Two of the podcast with a natter about one of our favourite tipples... gin. Listen to our super-knowledgeable guest Neil Everitt enthuse and inform us: and he should know, as he's the founder of delicious gin brand Brockmans and a genuine gin-fan, like us! So pour yourself a double, add the garnish of your choice, say CHEERS and take a listen. Find out more and follow Brockmans on Facebook or Insta , and send a picture of yourself enjoying your drink to our socials @AlexJudeTalk. Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
Alex and Jude had such a great natter with Anthony Connors-Roberts, author of YA novella The Boy In Makeup (out on 1 March - preorder it here ! A [mostly] spoiler-free chat that covered being young and LGBTQ+, school days, first loves and - of course - makeup ! Listen to the fabulous Anthony and make sure you read his heartwarming, sweet, funny and wise book as well. And check out his gorgeous range of baby clothes too - Spoilt Baby . Thanks Anthony! Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
January is the time when many of us are thinking about trying veganism, vegetarianism or just increasing our plant-based intake. So what better time for a chat with Dr Toni Vernelli, from the excellent charity Veganuary? Our conversation is full of super-useful tips for anyone looking to try out veganism - as a permanent change or just for the month (or even just on Mondays!). We hope you'll find lots of inspiration and absolutely zero judgement in this episode. Happy New Year! Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
It's the most wonderful time of the year, and we're a bit overexcited! Christmas decorations, Christmas traditions, pressies, food - we love it all. So don a silly hat and a gaudy jumper [optional] and join Alex and Jude as they get into the festive spirit BIG time for this Yuletide episode. And don't miss the VERY special guest who takes a break from his busy schedule to share his seasonal Peak of the Week with us. Ho, Ho and indeed Ho! Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
Sadly, one in two of us will know someone who is living with dementia. And it isn't talked about enough! So, to mark #WorldAlzheimersMonth Jude shares some of her personal experience of these diseases (it isn't just Alzheimer's) with Alex, before they go on to talk to the inspirational Katie Thomas. Katie lost her much-loved dad, Ceri, to Alzheimer's disease, and is now a committed fundraiser, runner (natch!) and advocate for research into these cruel diseases. This one in personal. Support Katie's London Marathon fundraising at https://www.justgiving.com/fundraising/caketinpeach72 , and find out more about the diseases that cause dementia at https://www.alzheimersresearchuk.org . Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
The gals are back with their pal Tim Willett, a force of nature who not only hosts the New Music Generator radio show and organises the annual award ceremony of the same name, but also finds time to manage up-and-coming bands too. All for the love of music! Our chat comes ahead of this year's awards, which are taking place on 9 September. More info here - and A&J are both delighted and proud to be sponsoring the 18 and Under category this year! We're donning our gladrags* and might see one or two of you there on the night.. (*fancy jumpsuits) Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
This month we are chatting with TV critic, Dr Who enthusiast and all-round good egg Paul Kirkley about all things telly. With a dash of nostalgia for the 70s, a lot of raving about recent "classic" series and some surprising opinions on one of TV's National Treasures, we had so much to talk about we nearly couldn't cram it all into one show! So grab the remote, put your favourite programme on pause, just for a bit, and join us to chat about the best - and the worst - of the box. Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
Alex and Jude grapple with the issues around body image, fatness, food and learning to accept yourself for who you are. This one's very close to home! Then they chat to the iconic Bethany Rutter : author, plus-size blogger, jewellery-maker, model. Her latest adult novel - Welcome to Your Life - is a must-read, and her YA fiction is the type of writing we wish was around when we were growing up! Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
Join A and J for a tipple while we talk! World Cocktail Day, 13 May, is our excuse to talk cocktails in probably our most frivolous episode yet. Special thanks due to NIO Cocktails for providing our delicious drinks. Check them out at https://niococktails.co.uk/ Join the conversation on Facebook , Instagram Twitter or LinkedIn .…
Alex and Jude talk about one of our favourite things... music festivals. And we're thrilled to be joined by the MD of our very favourite festival (the magical End of the Road) - the lovely Lauren Down. Join the conversation on Facebook , Instagram Twitter or LinkedIn .
Alex and Jude love a natter... Let us introduce ourselves and see what Alex and Jude Talk is all about See acast.com/privacy for privacy and opt-out information. Join the conversation on Facebook , Instagram Twitter or LinkedIn .
In our first full episode we talk running - and more - with two fabulous guests. If you run: you're a runner! Join the conversation on Facebook , Instagram Twitter or LinkedIn .
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