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Number Of Downloads Doesn't Equate To High Conversion Rate
Manage episode 323498705 series 3330740
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Show Summary: “Low number of downloads is not a hindrance to make your podcast a success.”
To reach your target conversion rate, focus not only on the number of downloads that your podcast gets. Instead, strategize on the following:
- WAY OF EARNING. Different ways of monetization require different strategies and measures of success. A good comparison is selling services versus running ads and getting sponsors. Having a sponsor requires you to have a certain number of downloads per episode, while selling your services does not. Focus on one uniform strategy first, and see if it works well for you and your podcast.
- GOALS. You need to be clear with your goals, specifically your call to action (CTA). Where would you like to bring your listeners? Giving multiple and confusing CTAs repels your target clients and lowers the chance of them actually taking action and booking a call with you.
- CONTENT TOPICS. Your way of earning dictates the kinds of topics that you need to discuss in your podcast. If you plan to sell your services, then your content should revolve around the problem that your listeners have. It must highlight the solution that you have for them. Your measure of success will depend on the way of monetization that you choose for your podcast.
Exceptional Highlights:
- If you have a high number of downloads, but don’t have a strategy in place and your funnel is disorganized, then most likely, you will not have a high conversion rate.
- When you just started podcasting and are still in the exploratory stage, you must have undivided attention. Channel your energy into finding and applying the right strategy.
- Don’t rush things. It’s important that you understand where your results are coming from, and what kind of strategies contribute to your success. To sustain your podcast and your business, repeat and maintain those strategies moving forward.
Show Highlights:
3:50
Where can I learn more about the ways of earning through my podcast?
- You can check out the episodes I created in Season 1 for selling your services, affiliate marketing, sponsorship and ads, and related topics.
5:30
What are some of the goals that I can have for my podcast?
- You can: a) create awareness for your brand; b) introduce your services; c) guest on somebody else's show and eventually sell your consultation services; d) create a Patreon membership for your listeners; or e) invite sponsors to your show.
7:00
When is the best time to try a new strategy or process for my podcast?
- You can decide per milestone. After achieving a certain goal, then you can jump to another process or strategy.
8:00
How do I create a clear Call To Action?
- Remove the confusion and strategize your funnel. Ask yourself where you would like to bring them next after having them listen to your podcast. How can they book a discovery call with you?
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