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The CRO Role in Modern SaaS: Navigating Shifts in Scaling Mentality with Frank Nardi
Manage episode 422321112 series 3334887
Content provided by Warren Zenna. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Warren Zenna or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7.
As they navigate through topics like the "Golden Age of SaaS" and the era of "profitable efficient growth," they explore how the role of the CRO has been shaped by changing market dynamics.
Together they analyze the impact of the "grow at all costs" mentality prevalent in many SaaS businesses, highlighting the need for a shift towards sustainable growth strategies. Drawing parallels between organizational silos and revenue inefficiencies, they emphasize the importance of alignment between sales, marketing, and customer success teams. By breaking down these barriers and fostering cohesion, businesses can provide a seamless customer experience and drive long-term success.
49 episodes
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Manage episode 422321112 series 3334887
Content provided by Warren Zenna. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Warren Zenna or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The CRO Spotlight Podcast, Warren Zenna engages in a candid conversation with a seasoned expert in the revenue space - Frank Nardi, who is the CRO at Cin7.
As they navigate through topics like the "Golden Age of SaaS" and the era of "profitable efficient growth," they explore how the role of the CRO has been shaped by changing market dynamics.
Together they analyze the impact of the "grow at all costs" mentality prevalent in many SaaS businesses, highlighting the need for a shift towards sustainable growth strategies. Drawing parallels between organizational silos and revenue inefficiencies, they emphasize the importance of alignment between sales, marketing, and customer success teams. By breaking down these barriers and fostering cohesion, businesses can provide a seamless customer experience and drive long-term success.
49 episodes
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Similar to CRO Spotlight
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
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…
continue reading
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…
continue reading
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