Ep 11 Remarkable Branding podcast

35:56

In this premiere episode of "The God Hook," host Carol Costello introduces the chilling story of Richard Beasley, infamously known as the Ohio Craigslist Killer. In previously unreleased jailhouse recordings, Beasley portrays himself as a devout Christian, concealing his manipulative and predatory behavior. As the story unfolds, it becomes clear that Beasley's deceitfulness extends beyond the victims he buried in shallow graves. Listen to the preview of a bonus conversation between Carol and Emily available after the episode. Additional info at carolcostellopresents.com . Do you have questions about this series? Submit them for future Q&A episodes . Subscribe to our YouTube channel to see additional videos, photos, and conversations. For early and ad-free episodes and exclusive bonus content, subscribe to the podcast via Supporting Cast or Apple Podcasts. EPISODE CREDITS Host - Carol Costello Co-Host - Emily Pelphrey Producer - Chris Aiola Sound Design & Mixing - Lochlainn Harte Mixing Supervisor - Sean Rule-Hoffman Production Director - Brigid Coyne Executive Producer - Gerardo Orlando Original Music - Timothy Law Snyder SPECIAL THANKS Kevin Huffman Zoe Louisa Lewis GUESTS Doug Oplinger - Former Managing Editor of the Akron Beacon Journal Volkan Topalli - Professor of Criminal Justice and Criminology Amir Hussain - Professor of Theological Studies Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://evergreenpodcasts.supportingcast.fm…

Remarkable Branding « »
Ep 11

3 years ago 10:35

MP3•Episode home

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling.

So we've been doing a lot of different storytelling while we've talked about different brands and what that really falls under the category of an online marketing is content marketing.

Storytelling is one of those things that it just brings things to life. If you wrap it up in a story, everything comes to life and it just feels a lot better.

13 episodes

Ep 11

Remarkable Branding

published 3 years ago

MP3•Episode home

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling.

So we've been doing a lot of different storytelling while we've talked about different brands and what that really falls under the category of an online marketing is content marketing.

Storytelling is one of those things that it just brings things to life. If you wrap it up in a story, everything comes to life and it just feels a lot better.

13 episodes

All episodes

1
Ep 12 9:37

3 years ago9:37

9:37

Today we're gonna be talking about some of the psychological principles that will help your prospects to engage with you. And, the biggest one that I wanna focus on is engaging the subconscious mind.

1
Ep 11 10:35

3 years ago10:35

10:35

Today we're gonna be talking about how to implement some of those strategies with one of our favorite strategies in that storytelling. So we've been doing a lot of different storytelling while we've talked about different brands and what that really falls under the category of an online marketing is content marketing. Storytelling is one of those things that it just brings things to life. If you wrap it up in a story, everything comes to life and it just feels a lot better.…

1
Ep 10 3:37

3 years ago3:37

3:37

Today's episode is going to be quite delicious to talk about because we're going to dive into using the example of Betty crocker to talk about how trustworthiness has been established through brands.

1
Ep 9 5:50

3 years ago5:50

5:50

Today we're going to talk about the evolution of branding. What we're going to discuss is inspired by one of Heather's heroes in branding, Debbie Millman. This is her five waves of branding.

1
Ep 8 6:10

3 years ago6:10

6:10

Today we're going to be talking about how good branding can actually reduce stress, not only for you as a business owner, but also for your customers and your clients.

1
Ep 7 6:12

3 years ago6:12

6:12

Today, we're going to be talking about building a brand and we're going to be giving you a case study and a success story of one of the clients that we recently worked with.

1
Ep 6 5:24

3 years ago5:24

5:24

This is going to be an exciting episode! In the past episodes, we've talked a little bit about the silk road and some of the foundations of branding. But today, we have the opportunity to talk about social media and how social media has impacted brands.

1
Ep 5 6:14

3 years ago6:14

6:14

Today we're going to be talking about how brands can build trust. This one's really exciting because we are going to be using one of our own clients as an example.

1
3 Things You Need To Design A Solid Brand 5:21

3 years ago5:21

5:21

In this episode, we're going to be talking about three things you need to build a solid brand for your business. Choose your colours. Developing a colour palette will help your brand give a look and feel that is consistent. Colours say a lot about you! When we’re developing a colour pallete we will sometimes pull from a photo, or special objects - or when you’re just getting started, try picking up a book of paint palletes from hardware stores! Choose your fonts. No more than three! More fonts do not make for better designs. When you’re just getting started, I recommend using two fonts max and learning to vary your designs with those two. When you are ready to explore - try a third! Choose Your Imagery. You can tell a lot of stories with one image! Original, branded photos are always the best option - but if you’re just getting started with your brand and need to find photos - we recommend choosing stock photos that tell a story and look like they belong together. Always make sure you have the right to use the images you select.…

1
Journey Down the Silk Road: The Emergence of Modern Branding 8:10

3 years ago8:10

8:10

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. We're going to be taking a journey down The Silk Road. How your brand can burn into your customer's minds and make it memorable. How can it define what your product is? Can you imagine sitting on a dock with crates of goods coming in. Before the internet or modern marketing, how would you know which product you should purchase. The word “to brand” means to “sear in” or to burn into. Burning marks into the flesh of cattle is a practice that has been occurring for centuries. The marks show more than ownership - they’re a signal to feeding and breeding practices as well. When Heather explores her Métis roots, she is considering her ancestor Philip Turnor who came to Canada as a surveyor and ordered a high quality watch. He would be looking for a brand as a signal of quality and reliability. Think about what you want to burn into your prospects mind. What do you want to remind your clients of? What do you want them to remember? Are you achieving that?…

1
The Origins Of Branding: What You Need To Know About Brand History 5:45

3 years ago5:45

5:45

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. In this episode, we’re going to go back in time to explore the origins of branding. We’ll discuss what Heather’s learned from one of her brand hero’s, Debbie Millman, about the Great Leap Forward and how when our brains changed we started to make marks to tell stories, show our connection to family groups and mark important landmarks. Cave paintings talk about social systems, hunting, and battle. This is around the same time people started to use makeup and flags to delineate who they are and who they belong to. It really became all about tying ourselves to a community with marks and colours. It served a function of keeping people safe, fed, and travelling efficiently. Before there were letters and words, there was early mark making. Fast forward to 1876 and Registered Trademarks were established in the United States to delineate which products were safe. Visual brands were registered to corporations and companies like Bass Ale started to use product placement in fine art! The term branding comes from a root meaning to “seer in.” Explore with us in the next episode how this impacts the soul and purpose of your brand. Do you know what you’re trying to seer in?…

1
Season Introduction: The Fundamentals of Branding 4:40

3 years ago4:40

4:40

Welcome to the Remarkable Branding Podcast with Heather Murphy and Amin Ahmed. In episode, we’re introducing the first season of our podcast where we focus on Brand Fundamentals. We hear over and over again that a brand is not just your logo - and this season explains what that really means. We’ll explore historical context and discover how it brand building is a human process. We’ve been doing it since the beginning of time! Your logo doesn’t dictate the moves you make in your business, your brand soul does. When we become branders, we become storytellers. It’s important to tell those stories because it helps customers know, like and trust us - which directly impacts sales! Knowing the foundations and connecting with your brand purpose can help: re-energize you if you’ve been feeling stagnant in your business, stand out against your competition, and allow your clients to connect with you. Let’s explore the origins of branding together!…

1
Welcome to the Remarkable Branding Podcast With Amin Ahmed and Heather Murphy 0:52

3 years ago0:52