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Cork, The New Wood Flooring
Manage episode 407122298 series 3557996
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I am confident in saying that most of us have been exposed to cork flooring and wall coverings many times throughout our lives. Cork board panels used behind a desk for notes and photos have been a fixture of corporate America for decades. Flooring materials that sort of look like wood but softer with exotic patterns have been used in our libraries, schools, churches and homes since the 1900’s. So why do I think this is the future of flooring when it's clear it's already well established? The recent release of Amorim's Wood Bionatural XL is 100% natural and fossil plastic free. The core is made from cork, sugar cane waste and other natural materials, and is completely recyclable. The wood and stone surface treatments are actually made from a cutting-edge digital printing and 3D embossing technology, which is again, plastic free. This is an INDUSTRY DISRUPTING technology. Kelly Downes, the US General Manager for Amorim is joining us to discuss this and other exciting developments in the world of cork. With a foundation in Interior Design, Kelly transitioned into the flooring industry as a sales representative for a sustainable commercial flooring manufacturer out of LA. Switching to the retail side, as the Vice President of a locally owned Baltimore, MD flooring company, she stood up a Kitchen and Bath Division while running six showrooms. Three years ago, Kelly returned to manufacturing and now run the US division of Amorim Cork Flooring. Amorim is the largest manufacturer of cork in the world and is committed to not only preservation, but sustainability in all divisions of the company.
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