The science in learning and sales w/ Stefanie Boyer

Sales Coach

ℹ️ Giving people information is not going to get them anywhere. We need to coach to get transformation.

My guest this week is Professor Stefanie Boyer, Professor of Marketing at Bryant University and Co-Founder and Chief Education officer of RNMKRS.

Stefanie is passionate about elevating the sales profession with research, education, and technology. She teaches and coaches students on various aspects of sales, such as the conversation, social media, analytics, executive presence, and design thinking.

Stefanie also co-authored "The Little Black Book of Social Media" on social media strategies for business, influencers, and personal branding, as well as "9 Ways to Develop Highly Effective Salespeople" designed for sales managers, and an Audible series called "6 Sales Skills Everyone Should Know" partnering with Wondrium, The Great Courses and Audible, an Amazon Company. 📖

In 2018, she co-founded RNMKRS, a ground-breaking platform that uses artificial intelligence and machine learning to simulate realistic sales conversations and provide instant feedback and scoring to trainees.

Tune in today and you'll learn the following, plus MUCH MORE:

🔺Why you should invest in self directed learning

🔺The importance of allowing your reps to have some control over their training

🔺Why role play and practice helps close more deals

As Stefanie says: “People need to apply the skills that they are learning. When it comes to practicing conversations we've found it takes about 40 conversations to really have a high level of mastery on that conversation.

Think about how many opportunities your sellers get to practice conversations with feedback.. If they are having one role play a month, how many months is it going to take for that seller to ramp up their conversation skills? What ends up happening is sellers just end up churning through their leads."

Tune in to the full episode today and subscribe to get more episodes like this! 🎧