Artwork

Content provided by Morgan & Westfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Morgan & Westfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How To Avoid Launching a Product No One Wants To Buy

41:01
 
Share
 

Manage episode 408949895 series 3559977
Content provided by Morgan & Westfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Morgan & Westfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If 95% of food start-ups fail, how can entrepreneurs hope to get new products into the marketplace? Bernard Verkaaik offers expert advice on the competitive challenges start-ups face, what acquirers look for when they consider buying an F&B start-up, tips on building a brand that is difficult to replicate, the importance of scalability and how often consumers replace a product, when to work with a co-manufacturer, how the right broker can help get products on shelves, and what gets a retail buyer’s attention.

View the complete show notes for this episode.

Learn More:

Additional Resources:

Listen to Other Episodes:

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 408949895 series 3559977
Content provided by Morgan & Westfield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Morgan & Westfield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If 95% of food start-ups fail, how can entrepreneurs hope to get new products into the marketplace? Bernard Verkaaik offers expert advice on the competitive challenges start-ups face, what acquirers look for when they consider buying an F&B start-up, tips on building a brand that is difficult to replicate, the importance of scalability and how often consumers replace a product, when to work with a co-manufacturer, how the right broker can help get products on shelves, and what gets a retail buyer’s attention.

View the complete show notes for this episode.

Learn More:

Additional Resources:

Listen to Other Episodes:

  continue reading

72 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide