))
115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO
Manage episode 407516156 series 3562653
Content provided by Helene Parker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helene Parker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.
Timestamp:
00:01:03 - Who is Ravit Ross
00:02:37 - Ravit’s work experience
00:04:38 - Defining Ravit’s job to a 5-year old
00:08:16 - What’s affected by the Google cookie deprecation issue
00:11:49 - Where we stand on privacy on mobile devices
00:14:42 - Advise to people in the field to ensure the privacy of users
00:16:59 - Ravit’s recommendation on dealing with providers that give fluff
00:18:50 - Addressing limitations in measurements
00:20:35 - 3 actionable insights
00:22:34 - A fun fact about Ravit Ross
Guest Information:
Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
-
- Programmatic Meet Up | Website | LinkedIn | Twitter
- Programmatic Digest - Youtube | LinkedIn | Instagram
- The Reach & Frequency Course - Listeners get a 10% discount with code podcast10
- Alexa Gabrielle Ramos - Podcast Editor
- S and S Creative Media - Podcast and Media Manager
175 episodes
Share
