143. Navigating the Shift to Audio-First Advertising Strategies
Manage episode 407516118 series 3562653
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model.
Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm.
Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️)
Hire people from our program mentioned above
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:10 - Jobs in Adtech
00:00:37 - Exploring Audio Streaming and Programmatic Advertising
00:06:14 - Explaining Job to a Five-Year-Old
00:10:08 - Opportunities in the Audio Space
00:17:31 - Key Takeaways
00:23:13 - Predictions for Post-2024 Audience Targeting
00:27:04 - Predictive Audiences and Contextual Targeting
00:32:34 - Work-Life Balance and Family Planning
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Anne Frisbie
Meet The Team:
Hélène Parker - Chief Programmatic Coach
Learn Programmatic
Manuela Cortes - Co-Host
Programmatic Digest In Espanol
Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn
Get this directly in your inbox weekly including more gems!
Let’s keep in touch: Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our next training program by signing up to our waitlist below:
https://www.heleneparker.com/waitlist/
Also take a moment to check out: How To Optimise Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
173 episodes