Episode 28: Creative Reinvention: Lessons from 20 Years in Business featuring Sandra Leung

She's in Focus

Welcome to another episode of "She's in Focus", a podcast dedicated to inspiring and empowering #femalefilmmakers​​​​​ and #femalevideographers from all walks of life and on every step of their creative journey.

In this episode Kel sits down with Sandra Leung, the principal photographer and owner of Yaletown Photography who has used her talents to capture and celebrate life’s milestones through her camera lens for 20 years and helps other budding photographers step into their creative power through teaching wedding photography and business courses in Vancouver. Her work has been featured in numerous corporate publications, and she has even ventured into videography over this past year.

In this episode they discuss:
- How Sandra began her 20 year career in photography
- Working as a photography assistant, finding mentorship
- Transitioning into teaching and lending her business and creative knowledge to budding photographers
- How Sandra started her business
- Diversifying your portfolio while still being business-minded
- Focusing on fostering the client relationship
- Using video to connect with loved ones and preserve family memories
- Learning the technical side of video and branching into videography for with business
- The video projects Sandra has worked on
- Utilizing her existing photography client base for video projects
- Being a one woman photo-video team
- Sandra’s one on one advisor sessions with photographers
- Dealing with imposter syndrome
- When you know you can teach someone else
- Common challenges and questions from budding photographers
- Learning business for creative entrepreneurs and artists
- Sandra’s only caveat for creatives she advises: “you have to do the work”
- The shift in representation for diverse groups in the photography industry
- Finding community in the industry (virtual and in-person)
- Pushing yourself creatively and finding a creative space that feeds your soul
- The practical side of following your dreams
- Sandra’s upcoming projects
- Where you can find Sandra online
- How you can support Sandra as a filmmaker/photographer

CONNECT w/ SANDRA
✩ Instagram: https://www.instagram.com/yaletownphoto/
✩ Website: http://www.yaletownphotography.com/

CONNECT w/ KEL
✩ instagram: @therealkelgrant
✩ LinkedIn: www.linkedin.com/in/kelgrantnj
✩ business/collaboration/sponsorship inquiries: [e-mail]

If you or someone you know is a #femalefilmmaker​​ or #femalevideographer and would like to be a featured guest on the podcast, send an email to the address above :)

MY GEAR:
✩ Podcast Software: http://www.riverside.fm/?via=kel​​​​​​
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✩ Lens: https://amzn.to/3v6srjc
✩ Mic - Shure MV7: https://amzn.to/3vakZUb

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