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"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy

 
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Manage episode 368036774 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

  continue reading

147 episodes

Artwork
iconShare
 
Manage episode 368036774 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
can-we-just-put-the-old-one-back-sustaining-a-consumer-focused-content-strategy

Unlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration feedback and vigorously defend a consumer-focused content strategy.

  continue reading

147 episodes

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