The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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CRM Agnostic ROI is POSSIBLE
Manage episode 349797676 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing.What you'll learn in this podcast:
How to develop an ROI analysis practice/strategy, even without a CRM
What is the TRUE definition of ROI in healthcare digital marketing
How to leverage, structure and democratize data to drive better decisions
147 episodes
CRM Agnostic ROI is POSSIBLE
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
Share
Manage episode 349797676 series 2507660
Content provided by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Society for Healthcare Strategy & Market Development, Society for Healthcare Strategy, and Market Development or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that specializes in ROI analysis for Digital Marketing.What you'll learn in this podcast:
How to develop an ROI analysis practice/strategy, even without a CRM
What is the TRUE definition of ROI in healthcare digital marketing
How to leverage, structure and democratize data to drive better decisions
147 episodes
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Similar to SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
PT Inquest is an online journal club. Hosted by Jason Tuori, Megan Graham, and Chris Juneau, the show looks at an article every week and discusses how it applies to current physical therapy practice.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity and underscore California's reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes premiere Wednesdays, with broadcasts o ...
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continue reading
It was the deadliest string of shark attacks the world has ever seen. In 2011, sharks in Réunion, a beautiful island, way out in the Indian Ocean started biting people way more than ever before and with lunatic violence. The epidemic forced local surfers, politicians, and business owners into a proxy war with ocean lovers and conservationists worldwide, where long simmering tensions boiled over. Réunion: Shark Attacks in Paradise is the story of what happened on this beautiful island, and t ...
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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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